Marketing professionals who understand the forces reshaping traditional accounting services can challenge long-standing assumptions, innovate and thrive in this new reality.
Join the AICPA’s Mark Koziel for a timely AAM High webinar that will provide much-needed insights into the state of the profession today and the disruptors that promise to transform accounting in the not-too-distant future.
Koziel travels the country interacting with hundreds of firm leaders as the AICPA’s vice president of firm services and global alliances. In this webinar, he offers his outlook on the challenges and opportunities facing the profession, including artificial intelligence, bots, blockchain and other technologies. Robotics, for example, is predicted to automate or eliminate up to 40% of basic accounting work by 2020.
Will accounting firms be able to implement new technologies and adapt their services to best address client needs? Koziel says, “It’s a good time to disrupt ourselves and appreciate the outcome rather than get disrupted by others and have no control.”
Attendees will leave this webinar with:
- An understanding of external disruptors – geopolitical instability, regulatory complexity, worldwide financial challenges, technology, cyber issues and changes in the workforce.
- An overview of changing business models in accounting and elsewhere.
- A look at how specific technologies, including blockchain, AI and others, could radically change how accounting firms serve their clients.
Become a change agent for your firm. Register for this webinar today and invite firm partners and other leaders to attend.