Virtual Campfire: Internal Communications

When:  Aug 17, 2022 from 02:00 PM to 02:45 PM (ET)

Clear internal communication has never been more critical than now with managing more remote workers while trying to maintain a strong culture that attracts and retains talent. Do you have an intranet, and what role does it play in internal communication? Have you recruited internal ambassadors? Are there regular newsletters or digital streams, and what type of events are designed for internal communication? 

SME

About Angie

AngieGrissom-HighRes-003_B.jpgAngie is an Owner of The Rainmaker Companies and serves as the Chief Relationship Officer. Her role in the firm involves high-level strategy, strategic partnerships, thought leadership, consulting, and program and curriculum development. She works with Managing Partners and firm leaders and transforms the lives of clients through innovation, goal setting, coaching, training, and accountability development.

Angie is consistently recognized as one of the most influential people and a recognized thought leader in the accounting industry. She is a frequent presenter at national and international conferences and a regular contributor to publications and podcasts. She was published in a national “Ask Angie” column for several years and is the “She” in Accounting Today’s column known as “He Said, She Said” and the developer of the “RainChecks” series. Her reputation and passion are renowned and she brings all this to her role at The Rainmaker Companies.


Facilitators

Raissa Evans

Raissa_Evans.pngRaissa joined Weaver as head of digital and lead gen in 2020, a full-service national CPA and advisory firm. She began her early career in the technology industry, then spent 12 years as head of marketing at PKF Texas, a firm recognized as a market-leader by its peers due to many industry firsts, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. 

As a pioneer of digital strategy for professional services for more than 20 years, Raissa’s led digital transformations in marketing technology, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy, marketing operations, digital performance and the like.  

She hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011, was named "One to Watch" by Accounting Today's Top 100 Most Influential in Accounting, is Past President of Houston's Interactive Marketing Association, and founder of non-profit Celtic Valor, which awards scholarships to veterans.

Amanda Sturdevant

Amanda_Sturdevant.jpgAmanda is a marketing strategist and project manager with more than fifteen years of experience in accounting marketing. For the past seven years she’s served as Marketing Director and department of one at True Partners Consulting (TPC), a national tax-only accounting firm with nine offices across the U.S. To say ‘she wears many hats’ is an understatement. Alongside her awesome team of outsourced partners, Amanda provides strategic marketing counsel to the firm’s management team, manages all forms of marketing communications, plans conferences and events, trains firm professionals on marketing and business development topics and more. During her time at True Partners, she has created awareness of and increased respect for marketing’s value. She strongly believes that the most important thing an accounting marketer can do is build trust with the partners and professional staff by learning and understanding their business.

Amanda earned her MBA in Marketing Strategy & Planning from DePaul University’s Kellstadt Graduate School of Business in Chicago. She is also a proud alumna of the University of Wisconsin – Go Badgers! She works remotely from her home in Connecticut which she shares with her husband and two sons.

Amanda is a new co-host of AAM’s Virtual Campfire video conference series and looks forward to facilitating conversations on topics that help AAM members contribute to the growth of their firms.  Connect with Amanda on LinkedIn.