AAM COVID-19 Roundtable: Leveraging Your Brand Value During COVID-19

When:  Oct 15, 2020 from 03:30 PM to 04:30 PM (ET)

AAM will host its sixth COVID-19 Roundtable on Thursday, October 15 at 3:30 p.m. ET. The objective of this roundtable is to continue our peer-to-peer dialogue on how members are dealing with this ongoing crisis.

Program Description

As we continue to move through the COVID-19 pandemic, finding and communicating the core beliefs that drive your organization's culture to attract the right clients, staff and partners is key to surviving the long haul.

We know COVID isn’t going to end anytime soon, and the economic fallout is not done. So how do you and your firm look forward, especially relating to what your organization can bring to your clients and prospects?

If you haven’t figured out a lot of those branding elements, the temptation is you shouldn’t worry about it now, but this situation is the exact perfect time. 

Mike Jones, CEO and managing partner of Resound, will offer his insight on revising and fine tuning your brand for the next chapter of COVID before we open the forum to hear from you as we exchange ideas to help you, your firm and your clients.

This roundtable will focus on:

  • Establishing – and reinforcing – a brand that will survive the test of time
  • Finding your voice
  • What you can do today


Christian Moises – Practice Growth Specialist, Ericksen Krentel CPAs and Consultants; AAM board member and board liaison to AAM’s Growth Strategies