Tune-in to hear best practices and new approaches. This webinar steps outside of the accounting profession and talks with professional services firms in other industries from marketers who work in advertising, engineering, architecture and nonprofit firms. When partners want more of the same and marketing with tried-and-true tactics is the path of least resistance, accounting marketers may end up overlooking new opportunities.
- How do other professional services industries approach marketing strategy?
- How do they pitch that new “wild” idea to gain approval?
- How do they “rock the boat” without going overboard?
- What does success look like?
Sam Minneti is a Project Manager and Partner with Design Rangers, a graphic design firm out of Colorado Springs, Colorado. Sam’s firm describes her as their very own Indiana Jones. Whether it be timelines, budgets, or project expectations, she’s the one who holds the whip and keeps all of us on track. She’s friendly, optimistic, efficient, and believes that the best led projects consist of clear and honest communication. Not only is she one hell of a project manager, but she’s an award-winning copywriter who’s been known to come up with headlines in 10 seconds flat.
U.S. Army Major (Retired) JP Arnold works for Bridgers and Paxton MEPT Engineers in Business Development and Marketing. He is a retired U.S. Army Public Affairs Officer and Signal Officer. As a PAO, he worked over 150 media engagements to include NY Times, CNN, BBC, Newsweek, NBC News, and Fox News along with Seattle, Nashville, Little Rock and Colorado Springs media markets. He worked on the National Army Marketing and Advertising Recruiting Campaign alongside Weber Shandwick PR and McCann Erickson Ad Agency. In the Seattle area, he performed Army community relations work with his 3-Star Commander and Starbucks CEO Howard Schultz and Amazon Headquarters leadership. JP served 39 months in Iraq and Afghanistan and earned two Bronze Star Medals for Meritorious Service. Army travels also sent him to Australia, Japan and Korea. He is a Past President of Public Relations Society of America and Accredited in Public Relations (APR) and current Co-Chair of the Colorado Springs SMPS Committee. He was an Adjunct Instructor for a Public Speaking Class at Pikes Peak Community College. JP was awarded the State of Arkansas Senate Citation for his military service. He holds both Undergrad and Graduate Degrees in Mass Communication from Ouachita Baptist University (ROTC Scholarship) and Middle Tennessee State University (Advanced Civil Schooling & Phi Kappa Phi Honors).