How we communicate, delegate and even celebrate can be a cultural game changer. What internal methods, meetings, messaging and technology do you use to support this?
Subject Matter Expert: Ty Hendrickson
Ty Hendrickson is a CPA, sales expert, and founder of The Sales Seed where she helps accounting firms grow through the integration of sales principles.
With almost 15 years of experience leading sales teams and training programs for CCH and Bloomberg BNA, she empowers accounting firms to think outside of the box when it comes to growth. By implementing these strategies, her clients are distinguishing themselves as trusted advisors and are finding new growth opportunities in a highly competitive market.
Ty is a contributing expert in the accounting industry, who has been selected to speak at conferences and events hosted by Accounting & Financial Women’s Alliance, Association for Accounting Marketers, Alliott Group, CPAmerica, CCH User Conference, and more. Additionally, you can find her articles and insights featured in CPA Trendlines and the AFWA blog. Ty is based in Lexington, KY where she lives with her CPA husband and her two red-headed sons.
Virtual Campfire Host
Raissa Evans is the host of AAM’s Virtual Campfire, a monthly video roundtable discussion focused on a specific topic. This program is an initiative of AAM’s Virtual Education Committee.
Raissa is CEO/Founder at Running Reload, LLC, working with clients on execution-focused marketing strategy and operational productivity. She began her early career in the technology industry, then spent 12 years as head of marketing at PKF Texas, a firm recognized as a market-leader by its peers due to many industry firsts, winning more than 120 awards along the way. She founded her consultancy in 2015.
Raissa was named AAM’s Marketer of the Year 2011, as well as "One to Watch" by Accounting Today's Top 100 Most Influential in Accounting. She is Past President of Houston's Interactive Marketing Association, and founder of non-profit Celtic Valor, which raises scholarships for veterans.