Making Your First Year Magic

Speaker: Katie Tolin, CPA Growth Guides 

Whether you’re new to the industry or recently changed accounting firms, your new position can feel a lot like drinking from a fire hose. With so many people reaching out for help, numerous opportunities to create change and your own vision for the position, where do you begin? This session will show you how to build credibility, develop relationships, analyze your current state and implement a strategic marketing plan. From budgeting to brand understanding, from staff restructuring and training to internal politics, from marketing material inventory to moving to a digital platform, find out what you need to do to be successful. Most importantly, you’ll have a checklist of things for your consideration and tips to aid your implementation. Attendees will walk away knowing:

• How to understand your firm’s culture

• Why it’s important for you to have an early win

• When to stand up and when to back down

• The one question you need to ask to ensure your success.