AAM High Webinar: Bringing Marketing and HR Together for a Growth-Focused Firm

When:  Oct 5, 2021 from 01:00 AM to 02:15 AM (ET)

A great client experience starts with a great employee experience. The way we design, communicate, engage, and deliver the experiences people expect is rapidly changing. In response, more and more Marketing and HR teams are joining forces to meet this new reality and achieve common organizational goals. They team up to increase brand power and drive recruitment techniques forward, while retaining loyal employees through effective onboarding and ongoing alignment and communication.

Marketing professionals at a CPA firm are tasked with branding, promotion, creating content and generating leads. This presentation will make the case for how Marketing and HR professionals can work together throughout the employee lifecycle, from recruitment to onboarding through succession, in order for a CPA firm to achieve common marketing and organizational goals.

The presenters, from both the marketing and HR side, will give practical tips and tactical suggestions on what both professionals can do to support their colleagues while managing firm growth.

This session will be beneficial to accounting marketers as well as HR professionals. We encourage you to invite your HR team to join us for this presentation! 

About Stephanie
Stephanie Gandsey joined DHJJ as Marketing Director in April 2015 and is responsible for creating and implementing a wide variety of marketing strategies for the firm, with a focus on content marketing. Her specialties include digital marketing, marketing strategy and communication, both internal and external.

With over 10 years of experience in marketing and public relations for different types of organizations, including private businesses and non-profit organizations, Stephanie found a passion for accounting marketing. Her approach to marketing at DHJJ includes helping her colleagues to realize their unique differentiators so they can begin to promote their own personal brands. She enjoys training on marketing strategies and working on collaboration within the office.

In addition to devising effective marketing initiatives, Stephanie is committed to organizing and communicating information well, so that others can see the big picture of what is happening and share in her enthusiasm for achieving the results. Stephanie is a frequent speaker who presents on a variety of marketing-related topics for industry groups and professional organizations, as well as within the firm.

Her educational history includes a Bachelor of Arts double major in Communication Media Studies and Journalism Public Relations and a Master of Arts in Communication, both from Northern Illinois University.

About Laura
Laura Norek has over 13 years of experience in studying and helping leaders at all levels enhance their skills so they can achieve company growth quicker. She understands that leadership requires those at the top to continuously check that their decisions are in line with the company’s strategic plan.

She specializes in coaching and developing leaders as well as their teams. Laura knows that an organization focused on growth is also focused on its people so she enjoys helping companies with employee surveys and action plans as well as development programs.

Laura earned her Bachelors of Science in Human Resource Management and her Bachelors of Art in Psychology at Northern Illinois University. She then completed her Masters of Art in Organizational Leadership at Lewis University.

Laura is also Director of Talent and Organizational Development at Forum Financial Management, LP.

About Kendra

Kendra Germenis has more than a decade of operations experience in the public accounting field, specializing in creative services and employee experience. She currently leads the internal programs team at Weaver, a top 35 national accounting firm, blending the worlds of marketing, branding, culture and HR.

Kendra has worn many hats at Weaver, applying her skills in such functional areas as training and development, graphic design, social media, event planning, communications, project management and strategic planning. These diverse experiences led to her current role, where sheuses a holistic approach to create programs and tools designed to help employees succeed at work and in life. Kendra leads through strengths, never-ending learning, entrepreneurship, creativity and a belief that the little things really do matter.

Kendra graduated from the University of Texas at Austin with a Bachelor’s of Science in Advertising and concentration in business. She is also an artist and longtime blogger, including a recent four-year stint as a contributing writer for Austin Mom’s Blog. Her nights and weekends are spent adventuring with her husband and two young sons.

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