Accounting firm services have expanded greatly over the last decade as firms find more valuable ways to be trusted advisors. Which service niches has your firm expanded into, how did this come about and evolve, and does it follow the same marketing processes or have a dedicated strategy?
Subject Matter Expert: Art Kuesel
Art Kuesel is the President of Kuesel Consulting and a twenty-year veteran of the public accounting profession. His practice focuses on growth via in-house business development training, virtual business development training and individual sales coaching for those aspiring to achieve a stretch revenue goal.
His experience comes from two internal growth roles in a Top 25 and Top 100 public accounting firm and ten years of consulting experience to CPA firm clients across North America.
Art is known for offering training and coaching that is approachable and extremely practical. His experience working with firms of all sizes and professionals at various stages of their careers has given him a wealth of perspective in navigating business development and growth initiatives in public accounting.
And, Art has been recognized by his peers as one of public accounting’s top 100 most influential people.
Subject Matter Expert: Mike Jones
Mike Jones is a leading brand strategist in Arizona, focused on helping B2B companies find their remarkable identity and get their brand story in front of the right people through effective marketing and communications strategies. He’s given keynotes and led workshops for a wide variety of business leaders through events and associations including PHX Startup Week, Conscious Capitalism Arizona, Arizona Technology Council, Arizona State University, and Texas Tech University. He works directly with leadership and marketing teams as CEO and Managing Partner of Resound – a brand strategy firm. He also co-hosts a leading Arizona brand strategy podcast: AZ Brandcast – where he interviews CEOs, business leaders, and marketing strategists about how to build remarkable brands in Arizona. Mike has been named one of Arizona’s top entrepreneurs under the age of 35 by the Arizona Republic. And his agency is one of three finalists for the 2019 Business Excellence Award from the Tempe Chamber of Commerce. As a proud Arizona native, Mike lives with his wife and three kids in very sunny Mesa, AZ.
Virtual Campfire Host
Raissa Evans is the host of AAM’s Virtual Campfire, a monthly video roundtable discussion focused on a specific topic. This program is an initiative of AAM’s Virtual Education Committee.
Raissa is CEO/Founder at Running Reload, LLC, working with clients on execution-focused marketing strategy and operational productivity. She began her early career in the technology industry, then spent 12 years as head of marketing at PKF Texas, a firm recognized as a market-leader by its peers due to many industry firsts, winning more than 120 awards along the way. She founded her consultancy in 2015.
Raissa was named AAM’s Marketer of the Year 2011, as well as "One to Watch" by Accounting Today's Top 100 Most Influential in Accounting. She is Past President of Houston's Interactive Marketing Association, and founder of non-profit Celtic Valor, which raises scholarships for veterans.