Virtual Campfire: Content Marketing

Content is such a huge part of the way we establish our expertise, gain new audience, and build a positive reputation. Managing our strategy, technology, and channels to reach our audience is an ongoing conversation. What mix is working for your firm? What are the challenges or best practices? And what are your measures of success?

About Christine

Christine Nelson is a senior communications and media consultant for clients of Ingenuity Marketing Group, LLC, in St. Paul, Minnesota. She is a former journalist who spun her skills into a marketing/media career in which she helps professionals navigate the increasingly complex media landscape for visibility and reputation management. Christine brings her knowledge of communications to firm leaders and owners to help them manage professional reputations and improve their firms’ competitive visibility. From the creation of a unique brand to niche marketing and media plans, Christine supports the marketing and visibility efforts for accounting firms across the country. She speaks regularly to industry associations, including the 2019 AAM Summit on the topic of content marketing.