Content is such a huge part of the way we establish our expertise, gain new audience, and build a positive reputation. Managing our strategy, technology, and channels to reach our audience is an ongoing conversation. What mix is working for your firm? What are the challenges or best practices? And what are your measures of success?
Christine Nelson is a senior communications and media consultant for clients of Ingenuity Marketing Group, LLC, in St. Paul, Minnesota. She is a former journalist who spun her skills into a marketing/media career in which she helps professionals navigate the increasingly complex media landscape for visibility and reputation management. Christine brings her knowledge of communications to firm leaders and owners to help them manage professional reputations and improve their firms’ competitive visibility. From the creation of a unique brand to niche marketing and media plans, Christine supports the marketing and visibility efforts for accounting firms across the country. She speaks regularly to industry associations, including the 2019 AAM Summit on the topic of content marketing.
Raissa joined Weaver as head of digital and lead gen in 2020, a full-service national CPA and advisory firm. She began her early career in the technology industry, then spent 12 years as head of marketing at PKF Texas, a firm recognized as a market-leader by its peers due to many industry firsts, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing.
As a pioneer of digital strategy for professional services for more than 20 years, Raissa’s led digital transformations in marketing technology, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy, marketing operations, digital performance and the like.
She hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011, was named "One to Watch" by Accounting Today's Top 100 Most Influential in Accounting, is Past President of Houston's Interactive Marketing Association, and founder of non-profit Celtic Valor, which awards scholarships to veterans.