In a year when the common question is 'what's next?', it is critical to look to our clients, prospects, and internal staff for insight into a roadmap to success in 2021 and beyond. Join Kat Kocurek, VP of Marketing at ClearlyRated, as she shares 5 data-backed trends that will outlast our current pandemic and economic uncertainty, and that can fuel your firm’s strategic plan going forward. Leveraging the latest accounting industry research, Kat will share key findings to help you gain insight into the changing landscape of marketing, business development, and employee retention during this unprecedented time.
About KatKat Kocurek is the Vice President of Marketing at ClearlyRated, a leading provider of client satisfaction surveys and service quality research for professional service providers. Kat leads ClearlyRated’s growth strategy and market research team and conducts ClearlyRated’s annual Accounting Industry Benchmark Study to uncover the most pressing issues and opportunities faced by accounting firm leaders and marketers. The data her team uncovers details modern buyer behavior and client preferences, along with opportunities for accounting firms to differentiate and credibly boost firm reputation on service quality and the remarkable client experience.