AAM High! Accelerate Brand Awareness Through Traditional and Emerging PR Tactics

When:  Feb 13, 2019 from 1:00 PM to 2:15 PM (ET)
Branding is at the top of most marketer’s priority list.  We think logos, advertising, proposals, sponsorship, but does public relations make the tactics list?  For many, public relations, and specifically media relations, often seems daunting and sometimes is an afterthought.  But what if PR moved up the priority list- Could it positively impact brand awareness?

In this engaging session, Alice Grey Harrison, APR and Joe Kovacs, APR will share both traditional and emerging public relations tactics that will help elevate your brand awareness.  You will walk away with practical ideas that can immediately be added to your marketing “to do” list! 

About Alice Grey

With 20+ years of experience, Alice Grey Harrison brings a fresh approach to corporate communications. She thrives in a highly creative environment that requires a dynamic approach to solve problems and she brings a sophisticated approach to branding, communications and public relations. Her work has resulted in highly successful, award winning communications campaigns including 21 Mercury Awards and four Best in Show awards presented by South Carolina Public Relations Society of America and nine Marketing Achievement Awards presented by the Association for Accounting Marketing.  

Alice Grey is the Director of Corporate Communications for Dixon Hughes Goodman, a US top 20 accounting firm with more than 2,000 professionals. She works directly with the firm's senior leaders to develop and implement a communications program that resonates with partners, employees, prospective employees, clients, prospects and other community constituents. 

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About Joe

Joe Kovacs is Director of Marketing and Business Development at CBM-Councilor, Buchanan & Mitchell P.C. He has extensive experience in the accounting marketing profession, having served 12 years at two accounting firms including CBM, which he joined in January 2017.

Joe directs marketing and business development initiatives to advance CBM’s growth potential among select audiences including co-management of the firm’s niche marketing initiatives with team leaders, strategic market planning to accelerate firm-wide visibility through print and digital marketing initiatives, branding and public relations. He collaborates with team members in support of their marketing and business development pursuits.

Joe has 20 years of marketing, public relations and professional communications experience. In addition, his experience in the accounting marketing profession, he has served as director of communications for an international non-governmental organization, managed public relations and community outreach strategies for an engineering consulting firm and a Colorado school district, and served in marketing and press relations roles for two nonprofits in Washington, DC.

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Rhonda Clark