Most firms have their stronger niches carved out, likely determined based on where they had initial demand and success. Those niches might be growing swimmingly, all the while, other niches are sprouting up like mogwai gone wild, creating a strain on resources as each niche competes for coveted time, talent and dollars. In this AAM High! Holly Shier, AAM's 2019 Marketer of the Year, will share her experiences developing niches focused on growth. You’ll hear ideas around prioritizing and aligning resources, instituting a governance structure, establishing a process for launching new niches, and engaging different departments to ensure firm support.
Holly Shier is the Chief Marketing Officer for Rehmann. She is passionate about driving business results through brand management and maximizing the firm’s go-to-market growth strategies. Holly has close to 20 years of B2B and professional services marketing experience and has been an integral member of teams supporting brand and name transitions, business combinations, and team restructurings. Holly leads a world-class team centered on creating growth opportunities for the firm.