If we could nominate a word for business in 2020, that word might very well be "pivot." As quickly as we've changed gears from the year that got planned to the year we got dealt, how has your business development activities translated to new business? From webinars, to personal outreach, to switching the service niche focuses, what is working the best for your firm to drive leads?
Terry M. Isner, Owner/CEO, Jaffe, Marketing & Branding
A marketing philosopher, brand consultant and dynamic speaker for the professional services industry, Terry M. Isner is known as “the empathy man” because of his humanistic approach to business strategy. Whereas many business professionals overlook compassion as part of the branding equation, Terry believes humanism is essential to a business’ success in today’s socially conscious environment. As Terry says, “If humanity gets left out of the board room, nobody wins.”
In the world of professional services marketing, Terry fulfills a niche as a business strategist with an extensive background as an award-winning creative director and artist. This unique mix of creative and analytical thinking makes him more likely to set trends than follow them. In fact, Terry often draws inspiration from other industries to formulate new approaches to professional services marketing, PR and branding. He also stays current on the latest trends in technology to devise ways to leverage innovation to advance brands. And with his flair for showmanship, his presentations have been described as inspiring, fast-paced and entertaining.
Gary Braun Co-founder and Owner, Pivotal Advisors
Gary is dedicated to improving sales effectiveness by consulting with CEO’s and business development leaders on the critical elements required for superior performance. Gary has helped many companies with planning and implementing sales/business development strategy, systems and processes. He works with leaders to identify key areas within sales team for improvement, then works with companies to help them implement changes that improve direction, accountability and process which can lead to increased revenue.
Virtual Campfire Host
Raissa Evans is the host of AAM’s Virtual Campfire, a monthly video roundtable discussion focused on a specific topic. This program is an initiative of AAM’s Virtual Education Committee.
Raissa is CEO/Founder at Running Reload, LLC, working with clients on execution-focused marketing strategy and operational productivity. She began her early career in the technology industry, then spent 12 years as head of marketing at PKF Texas, a firm recognized as a market-leader by its peers due to many industry firsts, winning more than 120 awards along the way. She founded her consultancy in 2015.
Raissa was named AAM’s Marketer of the Year 2011, as well as "One to Watch" by Accounting Today's Top 100 Most Influential in Accounting. She is Past President of Houston's Interactive Marketing Association, and founder of non-profit Celtic Valor, which raises scholarships for veterans.