Cannabis Businesses, Tribal Enterprises and Amish Communities
Marketers face unique challenges to reach clients with unique needs. Success entails fresh approaches, different tools and new ways to reach prospects who aren’t “typical.”
AAM has assembled a panel of marketers to share how they pinpoint specific markets: cannabis operations, tribal governments and casinos, and Amish and Mennonite business owners in Ohio. No matter which niches your firm is developing, the panel will offer tips and techniques to reach your prospects with precision.
- Serving cannabis entrepreneurs who operated below the radar until recently.
- Building the largest Native American accounting practice in the United States.
- Promoting firm services to Amish business owners with no web presence.
Firm specialization has proven to be a successful way to build business. Apply what you learn to the markets and industries you’re targeting.
Abbey Kanellakis is a content development specialist and senior manager on Rea & Associates’ practice growth team. With more than a decade worth of content development, marketing, and public relations experience, she is responsible for helping drive opportunities for firm growth and client engagement through digital and print communications strategies. Abbey’s work has earned multiple awards from the Association for Accounting Marketing in a variety of categories, including video and multimedia, members choice, and lead generation. In 2020, she was a recipient of Rea & Associates’ inaugural Tim McDaniel Award for Innovation award for work related to the development of COVID-19 resources for business owners. Abbey earned a bachelor’s degree in mass communications from Tiffin University and went on to earn her master’s degree in public relations from Kent State University. She resides in Bucyrus, Ohio, where she has become accustomed to remotely serving the firm’s 350 professional employees across 14 offices, while supporting countless service lines and niche segments.
Mitzi Keating is a partner in the firm’s Braintree, Massachusetts and Providence, Rhode Island offices with over 15 years of experience providing accounting and audit services, tax planning, business consulting, and forensic services. Mitzi has a unique perspective on the cannabis business, being an elected official in the town of Lakeville, MA, where she is able to understand the local regulatory challenges facing this industry. Having established a network of cannabis advisors, Mitzi is able to translate her knowledge to the needs of this unique industry as the industry evolves and is able to give you industry experience from working with actual growers, distributors, and applicants who have already navigated these waters. She has experience working with cultivators, dispensaries, cannabis transportation companies, and cannabis-related businesses in both the United States and Canada.
Gabe Tevrizian serves as the Director of Marketing for REDW LLC. Based in the firm’s Phoenix office, Gabe is a growth-minded marketing and business development executive with more than two decades of B2B and professional services experience. He drives business results through effective brand management, lead generation and client experience programs while maximizing the firm's go-to-market growth strategies. Through efficient communication and cross-functional collaboration, he leads a dynamic team accountable for creating value for the client and growth opportunities for the firm. Prior to entering the accounting world more than a decade ago, he spent 15 years as director of marketing for two Seattle-based law firms.
Gabe is an active member of the Association for Accounting Marketing and frequently speaks on marketing, growth and business development topics in the industry. He earned a B.A. in Business Administration with a concentration in Marketing from the University of Washington Michael G. Foster School Of Business, and a B.A. in Advertising from the Colegio de Altos Estudios en Ciencias Comerciales, Buenos Aires, Argentina.