AAM High! Webinar: ABCs of KPIs for CEOs: How to Tell the Data Story for Marketing Results

Are you struggling with developing marketing reports that tie to the business revenue? Data rich but insight poor….  How can you monitor and report on impactful metrics that have a direct correlation to the business objectives. ABCs of the KPIs for the CEOs highlights the process of determining which metrics are meaningful and how to highlight successes, predict results, and focus your marketing efforts.

About Suzanne

A recognized marketing strategist and Chief Marketing Officer of the year finalist, Suzanne has more than 25 years of experience in the professional and financial services industry. Suzanne’s an accomplished B2B/B2C Marketing Executive with experience at Fortune 500 companies and a proven record of success in identifying and developing business opportunities, driving growth and overall client engagement for multi-state, multi-service operations.

She provides visionary marketing leadership that motivates companies to high-levels of performance that exceed financial targets. She has led digital transformations for national financial and professional organizations and is skilled at managing change throughout the full life cycle. She thrives in dynamic environments requiring a strong analytic, quantitative, and strategic operational focus. As a marketing leader with a proven track record of enhancing brand equity and revenue, Suzanne champions growth by using an integrated approach to marketing and sales that produces profitable results while advocating for the client.

She has been an adjunct professor of Marketing for both Vanderbilt and Belmont and serves as an advisory board member on the University of South Florida Digital Marketing Executive Program. In 2018, Suzanne was named a Nashville Business Journal -Women of Influence in the mentor and inspiration category which recognized her contributions for improving the business community.