Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Various studies have clearly shown that the higher you rank in search, the more traffic you have on your website. To what extent and how are you using paid search marketing to support your overall marketing and sales funnel?
Subject Matter Expert Brian Swanson
Brian Swanson is the Chief SEO Strategist at FlashPoint Marketing, a digital marketing agency that provides search engine marketing and search engines optimization services. He joined the company in 2008 to manage the company’s SEO and digital marketing programs. He has over 18 years of experience in creating, optimizing and implementing SEO programs for service-based companies.
Through his passion for all things SEO, SEM, and Google he has a deep understanding of how to analyze, modify and drive success to digital programs. He also values opportunities to empower clients by educating them on the best practices, latest trends and helping them develop an “SEO” mind.
Brian obtained a Bachelor of Arts degree from Northeastern Illinois University and has a Master of Business Administration in Finance from Benedictine University. He is a national speaker on Search Engine Optimization, content marketing, and Local SEO. He is a member of the American Marketing Association, Association of Accounting Marketing and involved in several local organizations.
Virtual Campfire Host
Raissa Evans is the host of AAM’s Virtual Campfire, a monthly video roundtable discussion focused on a specific topic. This program is an initiative of AAM’s Virtual Education Committee.
Raissa is CEO/Founder at Running Reload, LLC, working with clients on execution-focused marketing strategy and operational productivity. She began her early career in the technology industry, then spent 12 years as head of marketing at PKF Texas, a firm recognized as a market-leader by its peers due to many industry firsts, winning more than 120 awards along the way. She founded her consultancy in 2015.
Raissa was named AAM’s Marketer of the Year 2011, as well as "One to Watch" by Accounting Today's Top 100 Most Influential in Accounting. She is Past President of Houston's Interactive Marketing Association, and founder of non-profit Celtic Valor, which raises scholarships for veterans.