Current Trends in Client Experience: How to Realize More ROI from your CX Program

When:  Aug 19, 2021 from 01:00 to 02:15 (ET)

Excellent service and great client experience has become a table stakes game for accounting firms. The firms that stand out are the ones that can provide credible proof of their service experience from the clients who work directly with them, and leverage those voices to tell their story.

Join AAM and Eric Gregg, CEO and founder of ClearlyRated, and learn how to leverage the data from your CX initiative to realize more ROI by amplifying positive feedback – both within your firm and externally.

About Eric

Eric founded ClearlyRated, bringing his expertise in marketing and quantitative analysis to some of the nation’s top professional service organizations. Since its founding, ClearlyRated has sustained double-digit growth by actively partnering with firm leaders and managers to find answers to critical issues of satisfaction and retention. The ClearlyRated research team has experience in a variety of professional service industries, including the legal, accounting, staffing, architecture and insurance fields.

Eric received his MBA from the University of Virginia’s Darden Graduate School of Business in 2003, and earned a Bachelor of Science degree in Marketing, with a Statistics minor in Spring of 1998 from Montana State University. He is a past President for the American Marketing Association’s Oregon Chapter. In his free time, Eric’s passions turn to the outdoors, where he is an avid photographer and scuba diver, and enjoys hiking and camping.

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