Discuss Growth Strategies at Annual Summit June 7-10 in Orlando, Florida
March 19, 2015
The Association for Accounting Marketing (AAM), the leading trade association focused exclusively on marketing and business development for the accounting industry, is pleased to announce that registration is open for its annual Summit. This highly anticipated conference will take place at Walt Disney World's Swan and Dolphin Resort on June 7-10, 2015 in conjunction with programs hosted by the American Institute of Certified Public Accountants (AICPA) and the Association for Accounting Administration (AAA).
The theme of the AAM Summit "Roots of Success" articulates the importance of marketing and business development in the accounting profession. Accounting firms are continuously challenged to grow the firm, deliver high-quality service, and attract and retain talent. The development of the firm's brand - both internally and externally - is critical to its success. Marketers attending the Summit will benefit from learning best-in-class strategies from industry leaders to develop a client centric culture focused on engagement to create loyal clients and employees as well as raving fans. Seminar topics include sessions on business development, client relationship management, niche marketing, social media, and branding. In addition professional development seminars are being offered, as well as sessions on how to measure the ROI in marketing.
Keynote speakers include Bert Jacobs, CEO and Chief Optimist with Life is Good and Peter Shankman, CEO of Shankminds Business Masterminds and author of the recently published book "Zombie Loyalists: Using Great Service to Create Rabid Fans."
"AAM is continually looking for ways to provide member value and this year's Summit will focus on the marketer's role in striving for overall accounting firm growth, while exploring how all of the professional disciplines work together with that same objective in mind," states Kerry Sullivan-Lechner, AAM President. "Attendees will benefit by having the opportunity to network and learn with accountants attending the AICPA Practice Symposium and Tech+ and Digital CPA conference, as well as firm administrators attending the AAA National Practice Management Conference." Registration for the AAM Summit allows participants to go to any of the programs offered by the AICPA and AAA.
Interested parties can register at www.accountingmarketing.org. Early registration discounts are available until April 24, 2015. "One of the best investments you can make in 2015 for yourself and for your firm is to establish the roots of growth and success by attending the AAM Summit in Orlando," continues Sullivan-Lechner. "You will gain insight into what successful firms are doing while having the opportunity to share ideas and make valuable connections."
###
About the Association for Accounting Marketing
The Association for Accounting Marketing (AAM) is a national trade association and a one-of-a-kind network of marketing, business development and growth strategists. AAM was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firm marketing and sales professionals, partners, firm administrators, and representatives of businesses offering products and services to the accounting industry and marketing professionals. Call 443.640.1061 or visit www.accountingmarketing.org to learn more about AAM.