May 14, 2018 (Portland, OR) - Twenty-Nine awards for marketing accomplishment were awarded May 14, 2018, for accounting marketers recognized for achievement. The Association for Accounting Marketing annual award event features awards in multiple categories.
Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged more than 100 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.
The categories and winners are as follows:
Advertising
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Digital Advertising
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ORBA
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Print Campaign Total Spend of $24,999 or Less
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Henderson Hutcherson & McCullough
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Print campaign Total Spend Above $25,000
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BKD CPAs & Advisors
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Branding
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Integrated Branding Programs
Budget Above $100,000
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BKD CPAs & Advisors
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Integrated Branding Programs Budget Below $100,000
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MichaelSilver
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Logo New or Refreshed
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Casey Peterson, Ltd.
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Business Development Initiative
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Customized Sales Initiative or Approach
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RSM Canada
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Collateral and Content Marketing
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Announcements/Invitations
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Berdon LLP
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Blogs
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Freed Maxick CPAs, P.C.
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Brochures
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ORBA
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Integrated PR Campaign
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Dixon Hughes Goodman LLP
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Publications and Newsletters
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BKD CPAs & Advisors
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Events
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Budget Between $10,000 and $24,999
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Margolin, Winer & Evens LLP
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Budget less than $9,999
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Rea & Associates, Inc.
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Budget above $25,000
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Grant Thornton LLP
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Marketing and PR Campaigns
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Client Service/Survey
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Herbein + Company, Inc.
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Direct Marketing Campaign
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TD&T CPAs and Advisors, P.C.
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Integrated Marketing Campaign
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SVA Certified Public Accountants
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Nurture/Lead Generation Campaign
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EKS&H LLLP
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Recruiting Campaign
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Keiter
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Social Media Campaign
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Henry+Horne
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Video and Multimedia
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Program Budget Above $10,000
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WithumSmith+Brown, PC
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Program Budget Below $9,999
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BKD CPAs & Advisors
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Website
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Project Budget Between $10,000 and $24,999
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Glass Jacobson Financial Group
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Project Budget Above $25,000
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ORBA
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Project Budget Below $9,999
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Hartmann, Blackmon & Kilgore, P.C.
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We AAM to Serve
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Small Firm
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KPM CPAs & Advisors
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Medium Firm
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Rea & Associates, Inc.
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Large Firm
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Crowe Horwath LLP
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Recipients of the AAM-MAAs were announced at the AAM-MAA's Awards Event that took place during the Association's 2018 Summit in Portland, OR, at the Portland Art Museum on May 14th. This year's summit marks the 29th edition for the organization. The AAM Summit is the largest event hosted by the association. Accounting marketing and business development professionals, as well as partners and firm administrators attend the Summit annually to connect with colleagues and learn new strategies to enhance their firm's marketing and promotion efforts.