Job Title: Senior Marketing Specialist
Company: CBIZ
Location: New York, NY
Job Description:
Job Purpose / Objective
Reporting to the Marketing Director, the Senior Marketing Specialist will be the primary support for implementing marketing and business development programs for the Financial Services Business Unit in the New York office. In this capacity, he/she will assist in executing targeted marketing strategies and tactics to support the day-to-day needs of the practice.
Essential Functions and Primary Duties
• Assists in the development and implementation of the New York office marketing strategy
• Tracks local marketing budget
• Creates robust thought leadership offerings to promote services and build public presence
• Coordinates targeted lead generation programs
• Works closely with pursuit team to create leading class proposals
• Identifies and coordinates event sponsorships and seminars
• Researches market trends, competitor positioning and prospects
• Coordinates with firm PR resources to pursue media relations with trade publications and regional/national business outlets
• Serves as back-up in updating and managing client and prospect data and opportunity pipeline in CRM system
• Performs all other duties as assigned
Qualifications
• Bachelor’s degree in Marketing, Communication or related field
• 4-7 years of B2B marketing experience
• Highly organized with strong analytical skills
• Ability to prioritize and manage multiple projects
• Strong communication skills, both written and verbal, to effectively communicate with all levels of Firm management, staff and vendors
• Effective at building relationships with colleagues, peers and management
• Ability to work with limited supervision
• Excellent computer skills, including proficiency in Microsoft Word, Excel, PowerPoint and Outlook. Salesforce, InDesign and Photoshop experience a plus.
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