Job Title: Marketing and Technical Communications Senior Associate
Company: Equity Methods
Location: Scottsdale, AZ
Job Description:
Marketing and Technical Communications Senior Associate
About Equity Methods
Equity Methods is a finance, accounting, and human capital consulting firm that embraces the synergistic role of technology and expertise in creating client impact. We deliver impact-rich services across three core practice groups: financial reporting, valuation services, and HR advisory.
With over 45 professionals and experience serving hundreds of publicly traded clients (including 29 Fortune 100 companies), Equity Methods seeks to combine the best of a large professional services firm with the best of an entrepreneurial, technology-enabled company. We work hard in the quest to have high impact and deliver exemplary client service that supports our client retention and overall growth story. We have consistently been rated a Careerbuilder® Top Company to Work for in Arizona.
We firmly believe in acquiring new business through publishing, presenting, and forming relationships in one-on-one and one-to-many contexts. We market with a purpose and to create a window into the client service experience that will be delivered after a company engages us. We use technology to help us deliver insightful messages at opportune times to the right people.
Qualifications
• Bachelor’s degree in almost any field that suggests you will exhibit strong writing skills, excellent organization, and a good understanding of how to communicate with our buyers
• 3-6 years of successful b2b marketing experience; we are aggressively after the right fit, so candidates with more or less experience may be considered for alternative versions of this role
• Track record of self-directed learning and mastery of new concepts
• Comfort with technology, including knowledge of Microsoft Word, PowerPoint, and Excel
• Familiarity with Adobe products and HTML is a plus but not required
• Experience with marketing automation is a plus
• Excellent academic record with a GPA above 3.5
Competencies
• Superior writing skills, including the ability to adjust tone and voice to more effectively reach different audiences.
• Comfort with technical concepts; numerical and algebraic literacy.
• Facility with technology, including Microsoft Word, Excel, and PowerPoint, and the ability to master other software packages as needed, including our marketing automation tool (Act-On). Familiarity with Adobe products and HTML a plus.
• Good taste, judgment and an eye for detail.
• Ability to juggle multiple priorities and work both independently and collaboratively.
The Marketing and Technical Communications Senior Associate Role
In this role, you will help drive a diverse array of thought leadership, lead generation, conference, and other initiatives. You will interface with practice leaders within the firm, as well as external vendors to deliver on a robust platform of growth programs. Specific responsibilities will include:
• Serve as support editor by authoring non-technical communications and participating in the drafting and refining of longer, more technical pieces. Bring your editorial skills to bear by ensuring that our materials are flawlessly written, reflect our voice, and serve our audience well. Work with outside writers and editors as needed to keep things moving.
• Maintain and enhance our web presence by drafting and posting updates to our website and LinkedIn Company feed, and working with our external web team to oversee technical improvements and microsite implementations.
• Own the master calendar of initiatives and goals by tracking deliverables, checking status, reminding others of deadlines, and helping push initiatives over the finish line. Keeps an entire array of initiatives moving via strong parallel processing skills.
• Coordinate quarterly newsletters, webinars and external submissions. Work with practice leaders and consultants who are producing thought leadership pieces to nudge progress by assisting with outlining, writing, and editing. Engage outside editors as appropriate. Publish our thought leadership online and via email using our software programs.
• Develop themes, strategies, and taglines by liaising with practice leaders as marketing priorities are set and crafting appropriate messaging. Ensure that messaging is relevant by staying abreast of marketing developments and positioning in our industry. Enforce brand standards.
• Drive lead generation and nurturing campaigns with the data team by shepherding list segmentation and architecting efforts to re-touch contacts in a thoughtful way. Track lead nurturing efforts, leverage marketing automation, and participate in overall database improvement efforts.
• Steer production of conference materials and other collateral. Work with practice leaders to develop and refine messaging. Collaborate with external editors and the creative team to bring the messaging to life in conference booths, brochures, and related materials.
• Track performance and recommend course corrections as appropriate.
About the Successful Candidate
You love b2b marketing because it’s intensely analytical in its quest to match services to buying needs. You appreciate the difference that excellent writing makes in communicating a value proposition. You would rather sign up for less structure and “figure things out” than the brain damage of endless bureaucracy. You’re comfortable without rampant process, but you appreciate the importance of process and look to create it as you pilot things that work.
You have an appetite to do things the right way and impart a stamp of excellence. You don’t believe that quality and speed are necessary tradeoffs: you are resourceful and a quick study determined to become more efficient as you learn and test new things. You’re practical and focus on results and impact, which means you’re guided to do more of what works and less of what doesn’t.
And, you love the thrill of working with bright, yet collaborative, people. You embrace individual accountability, but enjoy being surrounded by people who stretch and challenge you. You are excited to demonstrate good judgment and build on your successes to expand your role.
Like any other company, ours is not the right fit for everyone. Joining a thin team spells considerable opportunity and room to make an impact, and the following items may be of interest:
• We move fast to deliver results on tight deadlines while maintaining attention to detail. A proactive, ownership-based, and efficient workstyle is needed to stay ahead of the game. An eye toward doing things the right way without sacrificing deadlines is also critical. This is not a slow-paced, 40-hour-per-week position.
• The radar is busy and requires constant attention. New issues pop up all the time. Therefore, it will be essential to maintain strong radar of everything that is open and to make sure you’re driving (or facilitating) progress on multiple initiatives at the same time.
• Progress favors the empathetic, graceful facilitator. Your success will depend on collaboration from practice leaders who are busy, fragmented, and dealing with an entirely different set of priorities. Graceful and forthright communication with an eye toward making their lives easier is the best way to get what you need and win friends in the process.
• Data-driven decision-making requires good tracking. We are analytical and like to use data to inform decision-making. We move slowly when there are benefits to slowing down and quickly when the path is clear. This style is far preferred by someone with an analytical orientation.
• Small team = big responsibility. Good judgment is required, and the quality of your decisions should continue to increase as you assimilate new experiences into your toolkit.
• All employees work from our headquarters in beautiful Scottsdale, Arizona. Scottsdale is part of the Greater Phoenix Metropolitan Area and boasts a high quality of life—despite the HOT summers.
Benefits and the like
As a high performance environment, we expect a lot, but we believe in rewarding excellence.
Apply Now
If you enjoy working with bright and collaborative people and creating impact, we encourage you to apply here: http://www.equitymethods.com/about-us/careers/