In 2015, two surveys were conducted that – when looked at simultaneously – provide a unique look into the marketing landscape that today’s accounting firms face.
The first was a joint survey between AAM and the Hinge Research Institute, the “Marketing Budget Benchmark Study.” The second was conducted by the Hinge Research Institute, “Referral Marketing Study.” Hinge’s Managing Partner, Lee Frederiksen, will demonstrate how the results of these surveys can help accounting marketers better understand current strategies for growing their firms.
a. Discover how the characteristics of today’s buyer have altered traditional marketing practices
b. Understand the new strategies behind successful referral marketing
c. Learn how high growth firms have repositioned their marketing dollars to drive organic growth and take away actionable tips to help your accounting firm build a better marketing budget.
Attendees will gain a clear understanding of how today’s fastest growing accounting firms are approaching marketing. They will receive clear guidance as to both big picture and tactical, day-to-day activities that will drive growth and profitability.