Speaker: Paul Hochman, President of Humongous Media, Former Tech Editor for the NBC Today Show
The goal of this 1-hour webinar is to give accounting marketers simple, powerful insights into the power of using short video as a marketing tool. More importantly, the webinar will orient accounting marketers, so they know where to begin — Video Best Practices, Simple (repeatable) Strategies for telling your firm’s story, and so on.
Highlights will include:
- How to build a great video strategy for your firm (Hint - tell a great story, fast)
- How to use video to differentiate a me-too brand (like, say, an accounting firm) from all the other me-too brands.
- How to turn credits and debits into passion (Family-friendly version!).
- How to tell video stories to a mass audience (Hint: quickly!)
- Three surprising ways to make sure your audience watches your videos all the way through
- How to build a repeatable process for sourcing consistently great videos
- Best practices — derived from hundreds of award-winning videos
Paul Hochman Bio:
Paul was the Gear and Technology Editor for the NBC TODAY Show for over 10 years. His job: Stand next to Al Roker and simplify complicated stuff in front of a live audience of about 7 million. Paul also covered Olympic gear and technology for NBC in Salt Lake City, Athens, Torino, and Vancouver and covered the Tour de France. Before he started Humongous Media, Paul was also an award-winning journalist -- a founding writer for the New York Times's sports-focused Sunday magazine called PLAY; a contributing editor for FORTUNE Magazine; Fast Company; Men's Journal; and National Geographic Adventure. For 7 years he was the Ski Test Director for SKI Magazine. Paul has a black belt in the Uechi-Ryu style of Karate and was a member of the Dartmouth Men's Alpine Ski team. He speaks French and Italian and graduated cum Laude from Dartmouth College.