With the continuous rise of social media, content marketing has become even more critical to an accounting firm’s overall marketing strategy.
Join Checkpoint Marketing for Firms and special guests Katie Tolin and Eric Majchrzak for this high-energy best practices session that will explore how you can take your marketing to the next level and rock your content like a superstar.
Glean actionable tips, tricks and techniques that will empower you to earn a higher return on investment from your content marketing efforts. You will learn:
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Why content marketing is essential for accounting firms
How to build a sustainable content marketing culture, from sourcing content to campaign attribution
Which types of content are critical during each stage of the sales cycle and when/how to use that content (including examples)
Why “higher level content” is crucial to maximize engagement, especially on social media, and specifically which pieces of online content will hold the spotlight in 2016
How persona development can help you craft a compelling content strategy, as well as how to map out your full content strategy (from early awareness through the sale)
How Editorial Calendars can keep your activities organized and on track
What very important process precedes reporting, why you need metrics and which metrics are essential for refining your campaigns to yield higher returns
At the end of this session, you will walk away with tangible action items you can implement to either finesse your existing content marketing strategy or launch your very first one. You will be inspired to innovate, elevate and generate compelling campaigns that will put your marketing in the spotlight.
NOTE: This is an encore presentation of a September 2015 AAM High webinar that will also feature some new content.
Association for Accounting Marketing (AAM)201 East Main Street, Suite 810Lexington, KY 40507
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