Join AAM Atlanta as we regroup in 2016 for a lively content marketing discussion featuring AAM superstar, Sarah Johnson Dobek, as our presenter and panel moderator.
Parking will be validated.
AGENDA
Wednesday, July 13, 2016
8:30 a.m. - Check in, networking and breakfast
9:00 a.m. - Presentation by Sarah Johnson Dobek
10:15 a.m. - Break
10:25 a.m. - Panel discussion on how firms are leveraging content, followed by Q&A
11:30 a.m. - End
DESCRIPTION
Today, marketers are obsessed with content marketing—and understandably so. Content marketing has created opportunities to generate value and impact through engagement, education and nurturing. The upside is significant, but, so are the considerations. Attendees will learn more about:
- Understanding what types of content your firm needs for successful marketing in the age of SEO, social media and short attention spans.
- Prioritizing content when working with limited budget and personnel resources.
- Promoting service and industry specialization, from web sites to thought leadership.
- Getting the most impact through an organized content campaign.
Sarah Johnson Dobek from Inovautus will discuss why marketers need to look beyond the one-off campaign approach to build a comprehensive content strategy. The morning will also feature a panel discussion including professional service marketers and consultants discussing trends, successes and challenges related to content marketing.
Panelists include:
- Danielle Berg, CMO, Habif Arogeti & Wynne LLP
- Michele Golivesky, Director of Business Development and Marketing, Taylor English Duma LLP
- Bonnie Buol Ruszczyk, President, bbr marketing
- Lauren Ables, Senior Internet Marketing Analyst, Full Media
ABOUT SARAH JOHNSON DOBEK
As the founder and leader of Inovautus Consulting, Sarah has been able to live her passion by developing strategies, programs and training designed to help accounting firms grow faster and in the right direction. Sarah’s ability to understand where an organization is starting from, matched with her disciplined approach to best practices, drives results for firms and helps them to evolve.
During her years as director of Marketing for a Chicago-based accounting firm and the Director of Consulting Services at PDI Global, Sarah learned the nuts and bolts of public accounting firms and the importance of having marketing and management strategies aligned in order to achieve growth. Sarah’s intuition for marketing, love of “light-bulb” moments and entrepreneurial spirit gave her the confidence to pursue her dream and she’s been leading the charge ever since. Her unique background in operations, marketing and digital media allows her to deliver insightful, practical advice that guides organizations down the right path for achieving the growth they desire. In a profession where relationships, methodology and planning define success, Sarah stands out as a strategic resource to firms by objectively assessing growth strategies and programs and developing and guiding the execution of practical marketing and business development plans.
ABOUT INOVAUTUS CONSULTING
Inovautus Consulting was founded on the belief that growing an energetic professional services firm takes more than just great marketing and effective business development, it also requires great people. The Inovautus team works with many types of firms to not only build great marketing and strategy plans, but to also hire, train and retain the right key talent. Learn more at www.inovautus.com.