How to Make Google Love Your Website…and Get Leads

Getting qualified leads through your website is easier than you think. These strategies don’t require a complete web overhaul and they are trackable, which results in less cost and more ROI than traditional activities like tradeshows and direct mail. In this highly interactive presentation, learn the best online techniques for business development by leveraging Google analytics, content, social bread crumbs and even personal assistants like Siri!

• Updates to use your website as an extra salesperson with examples of go-to-market sales strategies.
• Use question/answer formats in content to support how people search and make purchase decisions.
• Learn how key search terms should integrate into the sales process.

Take Away?

Attendees will receive examples of successful go-to-market sales campaigns that leverage online lead generation and conversion — adapting them for their own firms.

RACHEL GOLD BIO

A self-described geek, Rachel Gold is the lead online communications consultant with Ingenuity Marketing Group. Whether it’s a new website technology or marketing technique, Rachel delights in cutting through the clutter to help others understand it. Then she confirms if it’s worth their time. Whether she’s talking about social networking, search engine optimization, the latest marketing statistics or how to develop captivating copy, Rachel leaves listeners highly entertained and rushing to put the important bits into practice. Rachel has a master's degree in writing, with 15 years in professional service marketing and public relations and seven years in technical journalism. Contact her at rachel@ingenuitymarketing.com or @RachelGold.