New York Chapter: Digital Marketing Roundtable

Come join us for an interactive roundtable on topics for digital marketing tools, processes and initiatives. Joining us to provide some insight to the discussion, will be the AAM award-winning Marketing team in the category of digital media: WeiserMazars.

We welcome participants from all levels of experience and various size firms. Our network of diverse backgrounds can help others generate creative ideas. Topics include:

• SEO: Are you conducting optimization in-house or do you outsource to a third party? What are some of your metrics for success other than branding and filled out contact forms?
• Automated Marketing Tools: Hubspot, Marketo, Eloqua, Pardot, SharpSpring, Constant Contact, etc. Which team are you on and how has it made your life easier?
• Content creation: What are your inspiration for topics? Are they original or repurposed canned content? What are the avenues you use to get the message out to your targeted audience?
• Social media: How many channels are too many? Do you work in conjunction with HR to step up the talent war? Is anyone really active on Google+?
• CRM: We know this is the bane of marketing's existence.  Do you have one that seamlessly connects to your automated marketing tool? What does your process look like? How do you get the majority of the leaders to keep it updated?
• Other medias: What other types of tools are you using? Digital ads, content partnership, videos, podcasts, radio bites, etc.

In addition to the above topics, the last part of the roundtable will be open to those who will have attended the AAM Summit in New Orleans.  We are excited to hear you relive your experience and share your takeaways from the Big Easy!