Lori Colvin and Katie Tolin Inducted Into the Association for Accounting Marketing Hall of Fame
Being inducted Into the AAM Hall of Fame is the highest honor in the field of accounting marketing. Inductees must have ten years or more of service and be known for their outstanding accomplishments as a leader of the association.
Katie Tolin, Chief Growth Guide, CPA Growth Guides, a well-known leader in the accounting industry was named as one of this year's honorees. A seasoned marketer with a history of working for Top 100 firms, today she works as a consultant helping CPA firms grow top-line revenue. She is a sought after speaker presenting to organizations both large and small. Over the years she has won numerous awards that include being recognized as one of the Top 100 Most Influential People in Accounting in 2014. Tolin has been a member of AAM since 2003.
Lori Colvin, Partner and Chief Marketing Officer at Armanino, LLP was also inducted in the Hall of Fame. An AAM member since 2001, she is an experienced marketer promoting the goals of AAM as a speaker or mentor sharing her knowledge skills and expertise. Known for her passion for her work and her belief in her firm, she has effectively guided them to success. Sheis responsible for their strategic planning, implementation and growth initiatives.
Rhonda Maraziti Named Marketer of the Year
The Marketer of the Year award is presented to an experienced marketer who is well-recognized for the high quality of their work, as well as their ability to consistently gain results. Rhonda is credited with cultivating a strong growth culture at Withum, discovering ways to communicate their unique culture and expertise including video as part of their marketing mix. She stands out among her peers, evidenced through her leadership contributing to the firm's growth including new niches and expanding their management consulting practice. In nominating Rhonda, Bill Hagaman, CEO and Managing Partner at Withum, said "she has to the ability to lead and execute complicated strategies that drive new business to the firm."
Melissa Brogan Named Volunteer of the Year
The Volunteer of the Year award recognizes dedication to AAM, involvement on committees and/or special projects, as well as their professional accomplishments. Melissa Brogan of Barnes Dennig has been instrumental the past two years in producing AAM's annual conference. She is tireless in her efforts to support the organization and brings a fresh perspective to the projects she takes on as evidenced in this year's theme, "InNEWvation".
Katie Butler and Ian McManis Honored as Rookie of the Year
A marketer on the rise demonstrating distinction in the field, the Rookie of the Year shows creativity, initiative and ambition with their firm. As there were a number of excellent nominations, it was difficult to choose just one.
Katie Butler of Weinstein Spira focused on creating and fostering a marketing culture and leading a high-profile business development initiative. Due to her successful work, she has contributed to making record-breaking, upward-trending results a reality for her firm.
Ian McManus of Barnes Dennig was honored for making a powerful impact in a short time. Implementing logo and brand standard updates and serving as an integral part of the adoption and integration of his firms marketing automation and CRM systems.
The AAM Summit is the largest event hosted by the association. Accounting marketing and business development professionals, as well as partners and firm administrators attend the Summit annually to connect with colleagues and learn new strategies to enhance their firm's marketing and promotion efforts.