Benchmark Data: How Does Your Website Stack Up Against the Best in the Industry?

How does your firm’s website compare to the leaders in the industry? What strategies and tactics are the most successful firms employing, and how do they impact overall online engagement and search presence?

To find the answers to these questions and more, Skoda Minotti Strategic Marketing audited the top 133 sites in the accounting industry in its 2^nd Annual CPA Firm Website Audit. We analyzed nearly 25 metrics to determine the most common practices on these sites, and speculated what those findings may mean for our industry.

What were the biggest takeaways? This year, several trends jumped out:

• More firms are blogging than ever before – and they’re doing so on a more regular basis
• Firms that aren’t blogging are driving far less traffic than firms that are actively posting at least twice a month
• The amount of websites implementing responsive design doubled since our last survey

In this webinar, we will reveal more results of our survey, which touched on the following popular topics:

• E-newsletters
• Social media
• Premium content
• Paid search
• Marketing automation
• And more

The information shared in this webinar can be used by marketing professionals and key executives alike to learn more about where our industry is heading, and to evaluate your firm’s existing online activity to determine where upgrades need to be made to meet or exceed current industry standards.