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Director of Marketing

By Heather Scott posted 7 days ago

  
Job Title: Director of Marketing 
Organization: Abdo, Eick & Meyers
Location: Edina, MN

Are you an innovative, results-oriented marketing leader with a passion for cultivating strong relationships? Do you enjoy collaboration and seeing initiatives come to life? Are you comfortable shifting between thinking of ideas and offering solutions to getting into the day-to-day details of making those solutions a reality? If you answered "YES" to these questions, we would love to talk with YOU!

Abdo, Eick & Meyers is a leading provider of accounting, tax, audit, and consulting services in the Midwest. While we're rock stars with the numbers, our real success is attributed to our commitment to these three values:

Relationships: We give our best to our clients and to each other. We invest time in getting to know our co-workers and clients to make sure we're helping them solve their challenges and reach their goals.

Teamwork: We accomplish great things together. We know that we are truly better together. It's like chocolate and peanut butter. Alone, they are both pretty great. Together? Something incredible happens.

Growth & Development: We get better every day. You won't hear "because we've always done it that way" here. We see possibility and are always willing to try new things if it benefits our people or clients.

The Director of Marketing is responsible for developing marketing strategy and programs to align with firm-wide priorities and to drive revenue. This position works with leaders to identify and implement solutions to drive achievement of Abdo, Eick & Meyers' growth objectives while actively maintaining core values and service standards. As a working leader, this position is involved in all marketing initiatives throughout AEM.

Key responsibilities include:

Marketing Strategy & Leadership

Develop and implement a marketing strategy that aligns with the AEM’s strategic plan and drives value
Identify and leverage the AEM’s key differentiators in all brand positioning
Build a deep understanding of Firm, partner, and segment/niche objectives to tie the marketing strategy to desired practice group outcomes and broader strategy
Develop rapport and credibility with Partners and segment leaders to build constructive and effective relationships
Demonstrate a solid understanding of trends and regulatory changes that could impact the industries in which AEM conducts business
Collaborate with Human Resources to create recruiting campaigns consistent with the AEM’s brand and positioning
Communicate marketing results to leadership and make recommendations for changes when intended results were not achieved

General Marketing Function

Create and manage tracking processes that evaluate the effectiveness of marketing related initiatives
Oversee and manage AEM’s website and social media content, structure and ranking on search engines
Oversee and manage social media strategies to engage clients and prospects, driving traffic to the AEM website and expanding our digital media footprint
Oversee and manage all marketing tracking and reporting, including web analytics, social media analytics, event tracking, and more
Oversee AEM’s marketing budget and calendar

Team Development

Supervise marketing team
Conduct weekly one-on-one meetings to guide and mentor marketing teammates
Lead weekly department meetings to effectively manage and track team progress
Identify future planning needs and develop team members to meet the marketing needs of AEM
Maintain effective internal marketing and communication to ensure AEM team members are informed and educated on services
Perform other duties as assigned

Leadership/Cultural Responsibilities

Maintain a strong commitment to teamwork and concern for others
Seek growth and learning opportunities
Develop positive working relationships at all levels
Maintain a high level of personal responsibility and ownership
Use effective communication and listening skills
Thrives on attention to detail and providing flawless execution

Ideal Director of Marketing candidate has:

Bachelor's degree in Marketing, Communications, or Business Management/Administration
Eight (8) years directly related experience in marketing, communications, and/or related field
People/team management experience required
Marketing or business development experience in a CPA or professional services firm preferred
Proficiency with Microsoft Office Suite and Adobe Suite

Attracting, developing, and retaining the best employees are our highest priorities at Abdo, Eick & Meyers, LLP. Listed as one of America's Top Recommended Tax and Accounting Firms by Forbes, we are always seeking talented individuals who can contribute to the continued growth and success of our firm. If you desire flexibility and control in your work schedule along with recognition for your efforts, Abdo, Eick & Meyers has the opportunity you’re looking for! Apply online TODAY!

EEO Policy: Abdo, Eick & Meyers, LLP and its subsidiary companies are committed to providing equal employment opportunities to all employees and applicants for employment without regard to any legally-recognized basis “protected class” including but not limited to: veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, sexual orientation or marital preference, genetic information or any other protected class under federal, state, or local law.

To apply, contact Alecia Schade at alecia.schade@aemcpas.com.
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