Blogs

Association for Accounting Marketing Announces New Board Members

By Heather Scott posted 07-05-2022
July 1, 2022 | Lexington, KY - Association for Accounting Marketing (AAM), the leading association committed to providing educational opportunities and career development for growth professionals in the accounting and advisory profession, announces the appointment of four new members to its Board of Directors. The four elected, first-term Board members-at-large include: Ralph MacNamara, Principal – Business Development at Kaufman Rossin Brunella Reid, Director of Marketing at Moore Colson CPAs and Advisors Gabe Tevrizian, Director of Marketing at REDW Mary Yanocha, Chief Marketing Officer at Global Tax Management The organization's Board of Directors ...

Marketing Associate

By Heather Scott posted 06-23-2022
Job Title: Marketing Associate Organization: KatzAbosch Location: Timonium, Maryland / Hybrid Opportunity Are you passionate about all things marketing & PR-related? Are you ready to take on a new challenge where you get to help shape the success of a team and its brand? We are looking for a highly-motivated person to join our Marketing and Business Development department within KatzAbosch. This department is responsible for providing marketing and public relations to increase, improve and enhance the firm’s business development efforts. The primary responsibility of the Marketing Associate is to provide administrative support and planning within the ...

Schlegelmilch Named AAM’s 2022 Marketer of the Year

By Heather Scott posted 05-03-2022
Louisville, Ky (May 3, 2022) – Allison Schlegelmilch, director of marketing at RKL LLP, has received the Association for Accounting Marketing’s (AAM) 2022 Marketer of the Year award. The winner was announced on May 2 at AAM’s Annual Summit. In her role at RKL, Schlegelmilch leads the firm’s brand visibility, awareness and engagement strategies. Leading a team of nine marketing professionals, she oversees branding, advertising, public relations, content strategy and social media, events and new service marketing. In her seven years as Director of Marketing, Schlegelmilch transformed RKL’s brand from that of a regional accounting firm to a nationally recognized ...

Association for Accounting Marketing Announces 2022 Individual Marketing Achievement Award Recipients

By Heather Scott posted 05-03-2022
May 3, 2022 (Lexington, Ky) - The Association for Accounting Marketing (AAM), the leading authority for thought leadership and education in the accounting profession, announced the recipients of its individual Marketing Achievement Awards (MAA) last night during its Annual Summit. Individual awards are presented annually in recognition of outstanding achievements in the accounting marketing profession, as well as contributions to AAM. Brenda Sleeper Inducted into the Association for Accounting Marketing Hall of Fame AAM is proud to induct an exceptional professional into the Hall of Fame. Being inducted into the AAM Hall of Fame is the highest honor in ...

Association for Accounting Marketing Announces the Category Winners of the 2022 Marketing Achievement Awards

By Heather Scott posted 05-03-2022
May 3, 2022 (Louisville, Ky) - Twenty-three awards for marketing achievement were presented to accounting marketers on May 2 at the Association for Accounting Marketing’s (AAM) annual Summit. AAM’s Marketing Achievement Awards feature awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns, video and multimedia, website, corporate social responsibility and diversity, equity and inclusion. Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 71 entries. Winning entries ...

AAM Announces Rhonda Clark as Next Executive Director

By Heather Scott posted 11-09-2021
For Immediate Release AAM Announces Rhonda Clark as Next Executive Director Lexington, KY, November 5, 2021 – The Association for Accounting Marketing (AAM) is excited to announce the naming of Rhonda Clark as the Association’s newest Executive Director. She will officially commence her role as Executive Director on January 1, 2022 and is excited to help make AAM an even stronger association in her new role. Clark brings a wealth of operations and association management experience to AAM, including more than 20 years in public relations, business development, marketing, and meeting management. For the past three years, Clark has served as AAM’s ...

Graphic Designer

By Rhonda Clark posted 09-03-2021
BPM LLP Graphic Designer Remote What does BPM stand for? Innovation, opportunity, community, diversity, inclusivity, flexibility and so much more. B-P-M stands for “Because People Matter,” because at our core, our people drive everything we do and how we do it. We are a forward-thinking, full-service accounting firm providing modern solutions to businesses across the globe. We focus on comprehensive assurance, tax, and consulting services for our clients, and we provide our people and our community with the resources to lead meaningful and purposeful lives. While we are one of the largest California-based accounting firms, our flexible work locations ...

Association for Accounting Marketing Announces New Board Members

By Rhonda Clark posted 07-01-2021
July 1, 2021 | Lexington, KY - Association for Accounting Marketing (AAM), the leading trade association committed to providing educational opportunities and professional support for marketing and business development professionals in the accounting industry, announces the appointment of six new members to its Board of Directors. The six elected, first-term Board members-at-large include: Greg Cole, chief marketing officer at BKD CPAs & Advisors Cheryl Foster, director of practice growth at Brown Smith Wallace. Effective August 1, Brown Smith Wallace will join Armanino. At that time, Cheryl will assume the role of Director, Demand Generation—Industry. ...

Cirelli Named AAM’s 2021 Marketer of the Year

By Rhonda Clark posted 05-25-2021
Philadelphia, PA (May 25, 2021) – Sarah Cirelli, head of marketing at New York, NY-based Grassi Advisors & Accountants, has received the Association for Accounting Marketing’s (AAM) 2021 Marketer of the Year award. The winner was announced on May 24 at AAM’s Annual Summit. As one of the youngest Chief Marketing Officers in the accounting industry, Sarah brings a fresh perspective and energetic drive to every project she spearheads at Grassi. She works closely with the firm’s executive committee and niche practice leaders to develop the strategic direction and activities of the Firm’s multi- faceted marketing department. Sarah manages a team of eight experienced ...

Association for Accounting Marketing Announces the Category Winners of the 2021 Marketing Achievement Awards

By Rhonda Clark posted 05-25-2021
May 25, 2021 (Philadelphia, PA) - Twenty-five awards for marketing achievement were presented to accounting marketers on May 24 at the Association for Accounting Marketing’s (AAM) annual Summit. AAM’s Marketing Achievement Awards feature awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns, video and multimedia, website, corporate social responsibility and new this year, best 2020 pivot and diversity, equity and inclusion. Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed ...

Association for Accounting Marketing Announces 2021 Individual Marketing Achievement Award Recipients

By Rhonda Clark posted 05-25-2021
May 25, 2021 (Philadelphia, PA) - The Association for Accounting Marketing (AAM), the leading trade association focused exclusively on marketing and business development for the accounting industry, announced the recipients of its individual Marketing Achievement Awards (MAA) last night during its Annual Summit. Individual awards are presented annually in recognition of outstanding achievements in the accounting marketing profession, as well as contributions to AAM. Kristen Lewis Inducted into the Association for Accounting Marketing Hall of Fame AAM is proud to induct an exceptional professional into the Hall of Fame. Being inducted into the AAM Hall ...

2021 AAM SUMMIT GOES HYBRID – MEDIA PASSES AVAILABLE

By Rhonda Clark posted 05-05-2021
2021 AAM Summit goes hybrid May 24-26 at the Loews Philadelphia Hotel and Virtually Who: The Association for Accounting Marketing (AAM). The only association dedicated to marketers and business developers in the accounting industry. What: The highly anticipated annual AAM Summit will bring together approximately 400 accounting marketers and business developers – estimated 100 in-person in Philadelphia and 300 virtually. The Summit attracts marketing and business development experts all in one place, including representation from various accounting associations, vendors, and practice and marketing professionals. Where: Loews Philadelphia ...

Nominations Open For 2021 Marketer of the Year: Top Honor for Association for Accounting Marketing for Twenty-Eighth Year

By Rhonda Clark posted 01-20-2021
Lexington, Ky. (January 21, 2021) - The Association for Accounting Marketing (AAM) is seeking nominations for the 2021 Marketer of the Year award. Nominations will be accepted through February 9 . Since 1993, the annual award, presented at AAM’s Summit, recognizes a marketing professional who has demonstrated exemplary performance in the profession of accounting firm marketing. To be eligible, nominees must have held a senior-level marketing position in an accounting firm for at least three years, although not necessarily at the same firm. All nominations should be submitted online no later than February 9. Nominations are not anonymous, and self-nominations ...

AAM December Event Roundup

By Rhonda Clark posted 12-02-2020
With 2020 almost behind us, accounting firms are starting to look forward to the new year. To help CPA marketers and business development professionals end the year on a high note, we have put together several events that will help with planning for 2021. We hope you are just as excited as we are about the webinars, roundtables and campfires we have planned for December! Below is a roundup of this month’s events and be sure to check our events listing for updates and new offerings! Dec 3, 2020 from 11:00 AM to 11:45 AM (ET) AAM Business Development Roundtable - List Building: Strategies & Legalities Why is this an important topic right now ...

November Event Roundup

By Rhonda Clark posted 11-05-2020
Times of uncertainty or change are often characterized by stagnant growth or even a decline in productivity, however the recent shift to virtual client engagement has refocused the business development community in new and interesting ways. As efforts to recruit new clients and bring in new business continue, an increased emphasis on strengthening client relationships has been at the forefront of many accounting firms’ agenda. “Real-time visibility to relationship strength is critical,” says Dan Griffiths, Partner at Tanner LLC. “During periods of uncertainty, any client relationships that are not on solid footing put firm revenue at much higher risk. If we’re ...

October Event Roundup

By Rhonda Clark posted 10-14-2020
With only three months left in 2020, we recognize that now is a critical time for the Association for Accounting Marketing (AAM) community. We hope you are just as excited as we are about the webinars, roundtables and campfires we have planned for October. Below is a roundup of this month’s events, but be sure to check our events listing for updates and new offerings! October 13, 2020: 15 Top Marketing Tips During COVID Season and Beyond Ross Fishman, CEO of Fishman Marketing, and Jennifer Cantero, Director of Marketing & Sustainability at Sensiba San Filippo, share their stories about marketing during the COVID season. Ross is one of the nation's ...

Association for Accounting Marketing Announces New Board Members

By Rhonda Clark posted 07-01-2020
July 1, 2020 | Lexington, KY - Association for Accounting Marketing (AAM), the leading trade association committed to providing educational opportunities and professional support for marketing and business development professionals in the accounting industry, announces the appointment of four new members to its Board of Directors. The four elected, first-term board members-at-large include: Casey Blake, director of marketing at Edelstein & Company Nicola Fleming, director of marketing at Perkins & Co Courtney Kiss, chief marketing officer at Johnson Lambert LLP Christian Moises, practice growth specialist at Ericksen Krentel CPAs The organization's ...

Association for Accounting Marketing Announces 2020 Individual Marketing Achievement Award Recipients

By Rhonda Clark posted 06-04-2020
June 4, 2020 (Lexington, KY) - The Association for Accounting Marketing (AAM), the leading trade association focused exclusively on marketing and business development for the accounting industry, announced the recipients of its individual Marketing Achievement Awards (MAA) last night during a virtual awards event. The event was attended by over 175 participants, who were encouraged to “dress to impress.” Participants engaged in the event through pictures and videos utilizing the virtual event backdrop, as well as congratulatory remarks and kudos were shared through the chat throughout the evening. Individual awards are presented annually in recognition of ...

Association for Accounting Marketing Announces the Category Winners of the 2020 Marketing Achievement Awards

By Rhonda Clark posted 06-04-2020
June 4, 2020 (Lexington, KY) - Twenty-three awards for marketing achievement were presented to accounting marketers on June 3 at a virtual awards event held by the Association for Accounting Marketing (AAM). The event was attended by over 175 participants, who were encouraged to “dress to impress.” Participants engaged in the event through pictures and videos utilizing the virtual event backdrop, as well as congratulatory remarks and kudos were shared through the chat throughout the evening. AAM’s Marketing Achievement Awards feature awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, ...

Somermeyer Named AAM’s 2020 Marketer of the Year

By Rhonda Clark posted 06-04-2020
Carmel, Ind. (June 4, 2020) – Annie Somermeyer, director of business development at Madison, Wis.-based SVA Certified Public Accountants, has received the Association for Accounting Marketing’s (AAM) 2020 Marketer of the Year award, sponsored by INSIDE Public Accounting (IPA). The winner was announced by IPA June 3 at AAM’s virtual awards event. Somermeyer and her team promote the CPA firm – ranked No. 67 on the 2019 IPA 100 list of largest accounting firms in the country – as well as SVA Wealth Management, SVA Trust Company and SVA Consulting. She is responsible for a $1.2 million marketing budget and supervises eight business development team members. ...