May 3, 2022 (Louisville, Ky) - Twenty-three awards for marketing achievement were presented to accounting marketers on May 2 at the Association for Accounting Marketing’s (AAM) annual Summit. AAM’s Marketing Achievement Awards feature awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns, video and multimedia, website, corporate social responsibility and diversity, equity and inclusion.
Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 71 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.
The categories and winners are as follows:
Digital Advertising, Berdon LLP
Integrated Branding Programs: Budget below $99,999, BKD CPAs & Advisors
Integrated Branding Programs: Budget above $100,000, James Moore & Co.
Logo: New or Refreshed, GHJ
Business Development Initiative
Customized Sales Initiative or Approach, Whitley Penn
Collateral and Content Marketing
Publications and Newsletters, CBM CPAs & Business Advisors
Brochures, BKD CPAs & Advisors
Diversity, Equity and Inclusion
Internal or External Program or Initiative, DHG
Budget below $9,999, Windham Brannon
Budget above $25,000, Freed Maxick
Marketing and PR Campaigns
Direct Marketing Campaign, Berdon LLP
Integrated Marketing Campaign, BDO Canada LLP
Integrated Media Relations/PR Campaign, Mazars USA LLP
Internal Communications, Henry+Horne
Nurture/Lead Generation Campaign, Baker Tilly US, LLP
Recruiting Campaign, Aronson
Social Media Campaign, BKD CPAs & Advisors
Video and Multimedia
Budget below $9,999, Freed Maxick
Budget above $10,000, DHG
We AAM to Serve
Medium Firm (100-499 employees), Moore Colson CPAs and Advisors
Large Firm (500+ employees), BerganKDV
Budget below $34,999, Keiter CPAs
Budget above $35,000, Grassi
The Association for Accounting Marketing (AAM) is a national trade association and one-of-a-kind network of marketing, business development and growth strategists. The association was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firms and sales professionals, partners, firm administrators and representatives of businesses offering products and services designed for the accounting industry and marketing professionals. AAM is dedicated to promoting excellence and elevating the professional stature of growth professionals at all career levels by directly impacting their professional development and careers through education, networking and thought leadership to grow people and accounting practices. Learn more about AAM at www.accountingmarketing.org.