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Email and Digital Marketing Specialist

By Heather Scott posted 30 days ago

  
Job Title: Email and Digital Marketing Specialist
Organization: BerryDunn
Location: Portland, ME/Remote/Hybrid

Click here to apply.

BerryDunn is seeking a multi-talented Email and Digital Marketing Specialist to join our growing Sales and Marketing Team. This position will execute and oversee new and existing email marketing campaigns, collaborate with Sales and Marketing Team members to manage email nurture campaigns, and increase customer engagement across our practice groups while promoting the Firm. You must possess excellent email campaign development and execution, client service and communication, and project management skills. This position will report to the Digital Marketing Manager within the Sales and Marketing Team.

You will develop and execute a plan for all client-facing email communications. Working with the Digital Marketing Manager, you’ll create a Center of Excellence for how we go to market across our industries and practices. Roles and responsibilities:

Develop and deploy emails
-Actively manage current email campaigns and develop new programs.
-Attend meetings and communicate effectively with team members regarding email and digital marketing projects.
-Provide feedback to internal clients to help improve the overall effectiveness of the message and design.
-Proactively research and evaluate new email and digital marketing best practices as needed.

Strategize and Plan
-Create and optimize the email marketing calendar and strategy for new customer acquisition and onboarding programs.
-Act as liaison to the CRM team to align Marketing and CRM initiatives.
-Partner with the Sales and Marketing Team to understand the various customer journeys and translate that into an engagement plan.
-Devise and execute A/B tests, record results, and advise on improvements.

Analyze and Maintain Data
-Report on overall success of campaigns across all platforms including aligning email metrics to business KPIs.
-Own list management and audience segmentation.
-Analyze campaign performance and experimentation and make recommendations to continually improve campaign success and conversion rates.

Code and Optimize
-Monitor technical issues relating to email delivery and marketing automation.
-Examine all creative assets to ensure that content/message is approved by business owners and creative is optimized for delivery and performance.
-Create and modify HTML and CSS code to render accurately in all major email clients and leading browsers for PCs, Macs, and mobile devices.
-Implement email HTML coding best practices to avoid email spam traps.
-Ensure email campaigns adhere to industry best practices.


Qualifications:
-A Bachelor’s Degree in MIS, Computer Science, Marketing, Web Design or a related field (required).
-2+ years of experience managing and executing email marketing campaigns.
-Working knowledge of HTML and CSS for email development.
-Experience working with marketing automation tools, including HubSpot, Pardot, and Salesforce Marketing Cloud.
-An understanding of email compliance laws including CAN-SPAM, CCPA, GDPR, etc.
-A skill for detail and organization, but you’re also comfortable with ambiguity and adept at solving problems creatively.
-Strong project management and communication skills.
-Experience managing multiple integrated initiatives simultaneously.
-The ability to work both independently and with a team.
-Superior language, grammar, and proofreading skills.

BerryDunn collects our employee’s COVID-19 vaccination status, so that we can comply with client and public health requirements and recommendations as necessary.

Our Benefits:

We value our employees and offer a variety of attractive benefits, in addition to being part of a high-powered, effective team! Here are just a few of our attractive benefits:

-Health, Dental, Rx and Vision Insurance
-Health Savings Account (HSA); Employer contribution
-Responsible Paid-Time-Off policy, including Paid Family Leave
-401(K) profit sharing plan with employer match after one year
-Life and AD&D Insurance
-Long-term Disability Insurance
-Long-term Care Insurance
-Tuition Reimbursement, Continuing Professional Education, and CPA Exam
-Wellness Programs
-Mentor Programs

About BerryDunn:
BerryDunn is a CPA and Management Consulting firm with over 700 employees throughout the country that provide a full range of services including Management and IT Consulting, Health Analytics/Actuarial Consulting, Audit, Accounting, and Tax. We are headquartered in Portland, Maine, with offices in Arizona, Connecticut, Massachusetts, New Hampshire, and West Virginia. BerryDunn has maintained steady growth over its 40+ year history, and the firm is regularly named to national “Top 100” lists, including recent recognition for being a “fastest-growing” firm. We partner with clients across the United States and Canada, and we attribute our growth to attracting, developing, and retaining outstanding employees who help our clients create, grow, and protect value.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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