Job Bank

Director of Marketing and Business Development

By Julie Ellis posted 01-24-2019 14:47

Job Title: Director of Marketing and Business Development
Company: Ellis & Winters
Location: Raleigh, NC

The law firm of Ellis & Winters seeks an experienced marketing/business development professional to assume its newly created Director of Marketing and Business Development position. This position offers an excellent opportunity to take on a leadership role with one of the Carolinas’ most respected law firms committed to take its marketing and business development programs to the next level.

Ellis & Winters is a client-focused complex litigation and commercial real estate boutique with offices located in North Carolina. Established in 2000, the Firm has grown to more than 30 lawyers and a support staff of 30 individuals. For more information, visit

Duties & Responsibilities

  • Develop thorough knowledge and understanding the Firm’s practice, its attorneys, client base, systems and procedures
  • Research and identify future marketing opportunities for the Firm and its attorneys
  • Lead the development and implementation of all Firm, practice group and individual attorney marketing and business development plans
  • Oversee and administer Firm marketing budgets and expenses
  • Maintain Firm website and Internet presence, including content marketing strategy
  • Build and enhance the Firm’s brand and reputation with key audiences, including clients, prospective clients and referral sources
  • Oversee media outreach, including by-lined articles and press releases
  • Research and identify opportunities for the Firm and its attorneys to become involved and active
  • Oversee and approve all sponsorships and charitable contributions
  • Oversee and approve all advertising, including law firm and lawyer rankings and directories
  • Assist with the onboarding of new attorneys and support staff
  • Provide periodic reports to Firm leadership about the Firm’s marketing and business development program
  • Build and maintain up-to-date client database for all key contacts of the Firm

Business Development
  • Identify and support speaking and writing opportunities for the Firm and its attorneys
  • Manage and oversee all Firm marketing seminars and events
  • Assist in developing and presenting proposals and responding to RFPs
  • Develop and implement effective marketing and business development training and development programs, including social media policy and training
  • Provide individual partner and associate support in marketing and business development on a regular and ongoing basis
  • Attend and participate in Firm meetings to present business development topics
  • Visit Firm clients on a regular basis to solicit feedback regarding Firm performance

Organizational Involvement
  • Represent Firm and coordinate Firm participation in key organizations, such as Defense Research Institute (DRI), International Association of Defense Counsel (IADC) and National Association of Office and Industrial Parks (NAIOP)
  • Travel occasionally to the Firm’s other offices, client events and legal industry events

  • Five or more years of experience in marketing/business development, preferably in a law firm or professional services environment.
  • Minimum of a bachelor’s degree, with graduate and/or law degree preferred
  • Excellent organizational, interpersonal relations, written and verbal communication skills
  • Works well under pressure, excellent problem-solver and team player
  • Capacity to build and maintain strong working relationships at all levels in the organization


$140-175,000, commensurate with experience and credentials. Excellent benefits package and relocation assistance.

Reporting Relationships
Reports to the Firm’s Managing Partner and Chief Operating Officer

Interested and qualified candidates should send a resume and cover letter to TheRemsenGroup at