AAM High! Webinar: CRM and eMarketing Best Practices for Navigating the New Normal

Sponsored by LexisNexis


The recent upheaval of the status quo has required marketing and business development to shift and adapt their strategy on an ever-evolving basis. Virtual events and eMarketing initiatives are leading engagement strategies in the current climate and marketing and business development teams are tasked with ensuring the best possible client experience while keeping pace with shifting expectations. To achieve this, marketers must pursue an audience-centric approach that begins with a comprehensive CRM strategy. Join us to learn how CRM and eMarketing best practices must evolve to effectively reach, engage, and convert new and existing clients.

Presenters

About Scott

Scott Winter has been a member of the LexisNexis team since 2006. He currently serves as director of product management for InterAction, leading the product management team, overseeing the product roadmap, and engaging customers on product needs. Scott also works closely with our commercial teams, working with law firms and other professional services firms to see the value of the InterAction portfolio and implement CRM best practices



About Brad
Brad Stites is the Commercial Director for LexisNexis® Software Solutions, where he is responsible for InterAction® growth and client success. Brad is an accomplished strategic business leader with extensive technology and enterprise software experience. In his 20-year career, he has proven success in building, leading, and revamping sales and sales-enablement organizations. His career includes leadership positions within the technology and enterprise software industries. Brad studied business management at San Jose State University and executive development at Emory University’s Goizueta Business School.

About Matthew
Matthew Parfitt is the President of Vuture U.S. Vuture is an award-winning communications business with global reach, combining brand management and marketing automation for professional services firms. Vuture allows professional service firms to execute a truly integrated marketing program by combining existing CRM, various communication channels, and actionable dashboard analytics.