In this webinar, Eric Gregg of ClearlyRated will delve into the latest 2022 accounting industry research to uncover the trends driving accounting firm selection and growth, including:
- The attributes that have the most influence on accounting buyers’ firm selection and loyalty
- The differences in buyer expectations by generation, and how to appeal to the new generation of clients
- How the intersection of employee experience (EX) and user experience (UX) impact client experience (CX) and drive firm growth
- What is takes to go beyond ‘satisfied’ to build client loyalty in 2022
Eric founded ClearlyRated, bringing his expertise in marketing and quantitative analysis to some of the nation’s top professional service organizations. Since its founding, ClearlyRated has sustained double-digit growth by actively partnering with firm leaders and managers to find answers to critical issues of satisfaction and retention. The ClearlyRated research team has experience in a variety of professional service industries, including the legal, accounting, staffing, architecture and insurance fields.
Eric received his MBA from the University of Virginia’s Darden Graduate School of Business in 2003, and earned a Bachelor of Science degree in Marketing, with a Statistics minor in Spring of 1998 from Montana State University. He is a past President for the American Marketing Association’s Oregon Chapter. In his free time, Eric’s passions turn to the outdoors, where he is an avid photographer and scuba diver, and enjoys hiking and camping.