Your firm's website is the face of the firm, your #1 sales rep, and a front-line resource for your clients. However, most accounting firm websites fail in distinguishing their firm, showcasing their expertise, educating prospects and clients, and attracting potential employees. In this webinar, Don Breckenridge and Jamie Miller of Marketing by Numbers will show you how to elevate 5 core areas of your website. They will be joined by Jordyn Hettick of Larson Gross who will share her experience and process in taking the Larson Gross website to the next level.
Don Breckenridge Jr. is a co-founder and partner in Marketing by Numbers, a marketing service that helps accounting firms use thought-leadership to better communicate with clients and prospects.
Prior to Marketing by Numbers, Don was the co-founder and CEO of Hatchbuck (now BenchmarkONE), a sales and marketing platform that combines CRM, email marketing and marketing automation into one easy to use software package. The Hatchbuck software is used by thousands of business owners and marketing professionals to communicate with millions of prospects and customers each month. Hatchbuck merged with Benchmark in 2019 and now has over 150 employees globally.
Prior to Hatchbuck, Don was the co-founder and CEO of Sendouts, an applicant tracking software for third-party recruiters. Sendouts grew to serve thousands of recruiters and was acquired by Bullhorn and Vista Equity Partners in 2012.
Don’s specialties include entrepreneurship, marketing, email deliverability, software development and finance.
Jamie Miller is a Co-founder and Partner in Marketing by Numbers, a marketing service that helps accounting firms use thought-leadership to better communicate with clients and prospects.
Prior to Marketing by Numbers, Jamie was an Account Executive with Hatchbuck for over 6 years. Jamie worked with business owners and marketing professionals each and every day helping solve the problem of better communicating with prospects and clients.
Jamie has over 15 years of experience in sales and marketing, working in both corporate and start-up environments. He is an expert in marketing, video production and automation, all of which help provide the foundation for the Marketing by Numbers service offering.
Jordyn Hettick is the Marketing Communications Director for Larson Gross PLLC, a firm with 120 employees and four office locations in Washington State. She has bachelor’s degrees in Philosophy and English and has earned a certificate in Storytelling and Content Management from the University of Washington. Her role at Larson Gross is to lead all branding strategies, client communication and internal messaging campaigns. Most recently, she helped Larson Gross win the AAM-MAA for Website – budget under $34,999.