There isn't enough time in the day to explore every new marketing tool that comes along, so it's important to stay focused on what keeps us productive. We'll tackle our favorite technology by category to cover all the analytics, graphics, project management, automation, social and lead generation you can handle!
SME
Chris Smith is a serial entrepreneur with a deep passion for building lasting relationships and transforming businesses. He lives in Colorado with a family he adores. He loves live music, photography, hiking Colorado’s beautiful mountains, classic automobiles, flying, and collecting wine.
Chris hated how CRM was traditionally implemented. He hated it so much he started a company to do it different and do it right, Empellor CRM. He was blessed from the start with a team that shares his passion for transforming businesses and solving the problems many companies have with CRM.
Here's the secret. CRM is not a technology. It is a business strategy.
No one understands this more than the Empellor CRM team. They are experts at aligning CRM technology to support the strategic goals and priorities of their clients with a focus on people and process. They do CRM differently and better.
Chris has a BA from Rutgers University, and MBA & MS from University of Colorado, a Management Certificate from MIT Sloan School of Management, holds numerous Microsoft technical certifications, and is a Certified SCRUM Master.
Facilitator
Raissa Evans
Raissa joined Weaver as head of digital and lead gen in 2020, a full-service national CPA and advisory firm. She began her early career in the technology industry, then spent 12 years as head of marketing at PKF Texas, a firm recognized as a market-leader by its peers due to many industry firsts, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing.
As a pioneer of digital strategy for professional services for more than 20 years, Raissa’s led digital transformations in marketing technology, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy, marketing operations, digital performance and the like.
She hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011, was named "One to Watch" by Accounting Today's Top 100 Most Influential in Accounting, is Past President of Houston's Interactive Marketing Association, and founder of non-profit Celtic Valor, which awards scholarships to veterans.