Client development opportunities often fail when we lack authenticity, ignore the emotional reasons for buying, and make the process feel routine or mechanical. Developing new business is more successful and more rewarding when we approach it through the lens of client experience, transforming revenue generation into an act of service (solving for human needs around a purpose) versus an act of selling. This webinar will explore ways to infuse the client experience into the sales process, leading to stronger relationships and better sales results.
Webinar attendees will learn how to:
Alyson Fieldman - Chief Marketing Strategy Officer, Marcum LLPJennifer Carro - Director of Client Experience, Marcum LLP