Becky Livingston is the Owner and CEO of Penheel Marketing, a NJ-based firm specializing in social media and digital marketing for CPAs. With over 30 years of marketing and tech experience, she is the author of “The B2B Marketer's Guide to AI: Strategies, Tactics & Tools for Success,” “SEO for CPAs - The Accountant’s SEO Handbook,” “The Accountant’s Social Media Handbook,” and “SEO Secrets, Myths and Truths to Being Found Online.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.