The Association for Accounting Marketing Proves Three is Better Than One
inNEWvation 2016 AAM SUMMIT Features THREEnote Speakers
Forest Hill, MD (April 20, 2016) - The Association for Accounting Marketing (AAM) will prove that three keynote speakers are better than one, as AAM is pleased to announce the kick-off to the inNEWvation Summit in New Orleans, Louisiana on Wednesday, May 4, 2016 at 8:30 AM with a THREEnote. The THREEnote consists of three keynote speakers that will share their knowledge about firm positioning and give attendees concrete steps to ensure implementation within their firms. The Association's annual conference will run May 3 - May 6, 2016 at The Roosevelt Hotel New Orleans.
The first speaker, Mike Michalowicz of Profit First Professionals, works with startup companies on how to stand out and differentiate themselves. Michalowicz will discuss how to apply five behavioral marketing strategies so accounting firms can become recognized authorities in their respective marketplace.
Michael Carter, of PARADOX, is the second speaker and he collaborates with CPA firms to help them develop an effective focus strategy. Carter identifies distractions so staff can focus on the core strengths of their firm and position themselves in the marketplace. Three tools will be examined so firms can apply focus that generates more warm inbound leads.
The third speaker, Nat Measley of The Fun Dept., explores new and exciting opportunities to engage staff. Following his research-based model that is centered on the laws of fun, this interactive session will allow participants to identify ways to incorporate fun and structure into their workplace.
"THREEnote is an exciting opportunity for members to attend. It is a new approach that is representative of the innovative programming we will deliver at our conference this year," states Lauren Clemmer, Executive Director of AAM.
Immediately following the THREEnote, there will be a concurrent session with all three speakers. Participants will have the opportunity to delve deeper into learning "remarkable, fun and actionable" ideas to apply to their firm.