2015 Marketing Budget
Benchmark Study
In the first quarter of 2015, the Association for Accounting Marketing and the Hinge Research Institute conducted a benchmarking study of marketing spending and organic growth among accounting firms. This report collects the study’s findings.
Results represent an analysis of accounting firms’ marketing budget compositions and budgeting processes, as well as perspectives from respondents on changing marketing spending priorities. This data is further contextualized by comparisons of firms’ marketing spending according to growth rate, size, and market reach. Various other indexes, such as the ratio of marketing staff to overall employees, were also calculated.
Members will receive a $300 discount. Become a member today!
2015 Marketing Budget
Benchmark Study
In the first quarter of 2015, the Association for Accounting Marketing and the Hinge Research Institute conducted a benchmarking study of marketing spending and organic growth among accounting firms. This report collects the study’s findings.
Results represent an analysis of accounting firms’ marketing budget compositions and budgeting processes, as well as perspectives from respondents on changing marketing spending priorities. This data is further contextualized by comparisons of firms’ marketing spending according to growth rate, size, and market reach. Various other indexes, such as the ratio of marketing staff to overall employees, were also calculated.
Members will receive a $300 discount. Become a member today!
2021-2022 AAM Marketing Budget Benchmark Study
Once again, the Association for Accounting Marketing (AAM) partnered with the Hinge Research Institute to conduct the bi-annual AAM Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace.
According to the newly released 2021-2022 study, the pandemic ushered in an era of innovation that has positively impacted 45% of surveyed CPA firms. Many firms offered new services, Payroll Protection support chief among them, reduced costs as teams worked from home, and adopted more advanced technologies for remote work and marketing and business development efforts.
The full report offers budget breakdown and spending data by firm size and market size.
Members will receive a $300 discount. Become a member today!