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Marketing Specialist

By Julie Ellis posted 06-10-2019 12:27

  
Job Title: Marketing Specialist
Organization: CBIZ
Location: Clearwater, FL

With over 100 offices and nearly 5,000 associates in major metropolitan areas and suburban cities throughout the U.S. CBIZ (NYSE: CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level. CBIZ has been honored to be recognized as one of the Best & Brightest Companies to Work for in the Nation for 2016. The Best and Brightest Companies to Work For® competition identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment based on categories such as communication, work-life balance, employee education, diversity, recognition, retention and more.

Together, CBIZ and Mayer Hoffman McCann P.C. is the 4th largest tax, accounting, and consulting provider in Tampa Bay and 10th largest in the country. We provide our clients with high quality, industry leading expertise combined with a personalized level of service delivered at the local level. From advisory, audit and tax, to valuation services and business consulting, we are known for being attentive to clients' needs and committed to maximizing all aspects of our clients' financial interests.

Our 150+ professionals serve clients ranging from private and public companies in more than a dozen industries; professional services and not-for-profit organizations; and high net worth individuals and family groups. Our Forensic Accounting team provides significant litigation support and expert witness services to our clients throughout West Central Florida. We work seamlessly across the entire Tampa Bay area bringing you a tailored approach to tackling your challenges and helping you achieve your goals. We have served the Tampa Bay market for over 25 years; first as the legacy firms of Kirkland, Russ, Murphy & Tapp, P.A.(KRMT) and Lewis, Birch & Ricardo, LLC (LBR), and now as CBIZ & MHM.

The Marketing Specialist will be directly involved in the implementation of the local office marketing plan and provide support for business development activities.

Essential Functions and Primary Duties:
Assist segment leaders and office leadership with marketing plan development
Manage and coordinate execution of marketing plan and maintain program calendar
Manage and coordinate logistics for internal and external events, including communications
Handle local media relations and develop media contacts
Coordinate marketing efforts with local business development efforts
Conduct research on niches, market opportunities, events, speaking opportunities and more
Leverage national marketing initiatives and manage local implementation/participation
Create and manage templates and content for proposals
Draft and proofread proposals
Serve as gatekeeper of stringent branding compliance standards
Maintain local office content on the website
Manage mailing and contact lists in Salesforce.com (CRM database)
Conduct data input and reporting with Salesforce.com
Maintain awareness of general economic and industry trends that could benefit client & prospects
Draft and proofread content
Serve as liaison with other business units on cross-divisional events and activities
Perform all other duties as required or assigned

Preferred Qualifications:
Demonstrated strength in project management
Organizational skills and extreme attention to detail required
Strong communication skills, both written and verbal, to effectively interface with all levels of Firm management, staff, clients and outside business contacts
Ability to work with and meet required deadlines
Demonstrated ability to work autonomously and as part of a team
Shows initiative
Knowledge or ability to gain knowledge of all accounting related and specialized functions in the organization
Ability to create reports, produce and update databases and spreadsheets
Excellent computer skills with: Microsoft Office Suite, including PowerPoint. Website maintenance and/or HTML knowledge, Desktop publishing and Salesforce.com experience preferred
Maintain confidentiality of client, company and personnel information

Minimum Qualifications:
High School diploma or equivalent is required
Bachelor’s degree in Marketing, Communications or related field is preferred
At least 2 years marketing experience or applicable higher education equivalency
Working knowledge of public accounting or a professional services firm is desirable

For more information, please contact, Senior Marketing Specialist, Jennifer Heckner.
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