AAM Press Releases

Association for Accounting Marketing Announces the Category Winners of the Marketing Achievement Awards

By Julie Ellis posted 06-12-2019 13:22

  
June 11, 2019 (Las Vegas, NV) - Twenty-three awards for marketing achievement were presented to accounting marketers on June 10 at the Association for Accounting Marketing’s (AAM) annual AAM-MAA Awards Reception. AAM’s Marketing Achievement Awards features awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns, video and multimedia, and website.
Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged more than 100 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.

The categories and winners are as follows:

Advertising
Print Campaign, Elliott Davis
Digital Advertising, Mazars USA LLP

Branding
Logo: new or refreshed, WilkinGuttenplan
Integrated Branding Programs: Budget below $99,999, Johnson Lambert
Integrated Branding Programs: Budget above $100,000, BKD CPAs & Advisors

Business Development Initiative
Customized Sales Initiative or Approach, Baldwin CPAs

Collateral & Content Marketing
Brochures, HW&Co.
Publications and Newsletters, BPM LLP
Announcements/Invitations, Wiebe Hinton Hambalek, LLP
Integrated PR Campaign, Anglin Reichmann Armstrong

Events
Budget below $9,999, Berdon LLP
Budget between $10,000 and $24,999, Mazars USA LLP
Budget above $25,000, Grant Thornton LLP

Marketing & PR Campaigns
Recruiting Campaign, BerganKDV
Integrated Marketing Campaign, EisnerAmper LLP
Client Service/Survey, BKD CPAs & Advisors
Direct Marketing Campaign, Honkamp Krueger & Co., P.C.
Nurture/Lead Generation Campaign, Herbein + Company, Inc.
Social Media Campaign, Honkamp Krueger & Co., P.C.

Video & Multimedia
Program Budget below $9,999, Hartmann, Blackmon & Kilgore, P.C.
Program Budget above $10,000, Plante Moran

Website
Project Budget below $24,999, Wall, Einhorn & Chernitzer, P.C.
Project Budget above $25,000, Tonneson + Co

The AAM-MAA Awards Reception took place during the association's 2019 Summit at AICPA ENGAGE in Las Vegas, Nevada, at the Tropicana on June 10th. This year's Summit marks the 30th edition for the organization. The AAM Summit is the largest event hosted by the association. Accounting marketing and business development professionals, as well as partners and firm administrators attend the Summit annually to connect with colleagues and learn new strategies to enhance their firm's marketing and promotion efforts.
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