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Metro NY Marketing Manager

By Jessica Kiser posted 09-20-2018 11:21

Job Title: Metro NY Marketing Manager

Company: Citrin Cooperman LLP

Location: Melville, NY

Citrin Cooperman is seeking a Metro NY Marketing Manager for our New York City and Long Island offices. We are a growing nationally recognized full-service accounting, tax, and consulting firm. We are ranked the 22nd largest accounting firm in the US with over 900 partners and staff and 11 offices.

The Metro NY Marketing Manager is responsible for the development Metro NY marketing plans and initiatives with a special focus on Long Island. This role will work with the NY Metro Marketing Director and team to integrate Long Island marketing with NYC, as well as the integration of some industry focused marketing. Other responsibilities and support functions as needed.

Key responsibilities include:

Can drive marketing with a minimum level of supervision to support strategic plans of the firm and Metro NY geography
Takes an active leadership role in scheduling / attending Long Island and other Metro NY marketing meetings, working with Metro NY marketing team and office leaders to develop marketing plans, and executing on marketing items that arise within these meetings
Facilitate the development of a robust client / prospect / referral list for marketing campaigns
Build target list for marketing initiatives
Develop and execute a referral marketing program on Long Island
Creates and oversees e-mail marketing campaigns, complete with list development and tracking components
Independently creates and manages all elements of conferences and events including venue selection, theme creation, vendor relationships, collateral production, invitations, promotional items, and press coverage, if warranted
Works with partners to offer guidance on how to best fashion winning proposals and writes proposals
Sets up tracking programs for various initiatives and reports on progress of each
Establishes and manages relationships with appropriate geographic, industry, and trade organizations, vendors, etc.

Experience necessary:

Experience building various types of marketing campaigns to raise brand awareness and drive lead generation
Comprehensive understanding of the Long Island and overall Metro NY marketplace and various industry and local community organizations
Versed in how to create benefit-oriented collateral with strong call to action that yields results
Requires proficiency in MS Office applications
Requires a bachelor's degree (Marketing or Business major a plus)
Prior marketing experience with accounting or other professional services firms preferred
4-6 years of work experience in marketing at minimum
Position will be split between NYC and Melville
Position is full time

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability, protected veteran status, or any other characteristic protected by law.

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